A data profile of the people who buy, follow and care about Korean Series in Indonesia — modelled from more than twelve digital signal sources. Korean Series has an estimated audience of 2,661,490 people in Indonesia.
Korean Series has an estimated audience of 2,661,490 people in Indonesia. 62.4% are female, 37.6% are male, average age 31.9. Top brand affinities: Social shopping, Anti-aging cream, Art jewelry, La Roche-Posay, Nail salon.
Top brand affinities include Social shopping, Anti-aging cream, Art jewelry, with strongest over-indexing on Social shopping (9.69× the country average).
Demographically, the Korean Series audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Korean Series fan in Indonesia is more female, around 31.9 years old, with strong Quality Awareness tendencies and a notable affinity for Social shopping.
The key figures that characterise the Korean Series profile in Indonesia.
62.4% are female, 37.6% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 31.9 |
| Estimated audience size | 2,661,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Korean Series audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 36.3% |
| Indonesia | 14.7% |
| South Korea | 8.3% |
The strongest cross-interests of the Korean Series audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 9.69× | ||
| 02 | Art jewelry | Fashion & Accessoires | 7.48× | ||
| 03 | La Roche-Posay | Beauty & Wellness | 5.83× | ||
| 04 | Nail salon | Beauty & Wellness | 4.75× | ||
| 05 | Manicure | Beauty & Wellness | 3.96× | ||
| 06 | Fast fashion | Fashion & Accessoires | 3.44× | ||
| 07 | Lip gloss | Beauty & Wellness | 3.04× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 3.03× | ||
| 09 | Local news | News | 2.82× | ||
| 10 | Kitchenware | Home & Garden | 2.66× | ||
| 11 | Online food ordering | Food & Beverages | 2.43× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 2.40× | ||
| 13 | Travel Blogger | Travel & Leisure | 2.26× | ||
| 14 | Allkpop | Music & Radio | 2.22× | ||
| 15 | FamilyMart | Shopping | 2.17× | ||
| 16 | Outerwear | Fashion & Accessoires | 2.10× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.86× | ||
| 18 | Business class | Travel & Leisure | 1.83× | ||
| 19 | Local food | Food & Beverages | 1.75× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.97× | |
| Career Orientation | POWER | 1.57× | |
| Design Affinity | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Spirituality | BALANCE | 0.64× | |
| Community Orientation | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korean Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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