A data profile of the people who buy, follow and care about Gurgaon in India — modelled from more than twelve digital signal sources. Gurgaon has an estimated audience of 5,181,702 people in India.
Gurgaon has an estimated audience of 5,181,702 people in India. 24.3% are female, 75.7% are male, average age 33.6. Top brand affinities: True Detective, Superman, Instant messaging, Cabinetry, Customer service.
Top brand affinities include True Detective, Superman, Instant messaging, with strongest over-indexing on True Detective (3.44× the country average).
Demographically, the Gurgaon audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Gurgaon fan in India is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for True Detective.
The key figures that characterise the Gurgaon profile in India.
24.3% are female, 75.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 33.6 |
| Estimated audience size | 5,181,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Gurgaon audience comes from India.
| Country | Share |
|---|---|
| India | 81.9% |
| United States | 4.0% |
| United Arab Emirates | 2.4% |
The strongest cross-interests of the Gurgaon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gulf Air | Travel & Leisure | 9.46× | ||
| 02 | Henry Cavill | Movies & TV | 3.58× | ||
| 03 | True Detective | Movies & TV | 3.44× | ||
| 04 | Emma Watson | Movies & TV | 3.24× | ||
| 05 | Pizza | Food & Beverages | 2.86× | ||
| 06 | Customer service | Business & Career | 2.67× | ||
| 07 | Cabinetry | Home & Garden | 2.64× | ||
| 08 | OLX | Shopping | 2.57× | ||
| 09 | Hindustan | Politics & Society | 2.42× | ||
| 10 | Air India | Travel & Leisure | 2.27× | ||
| 11 | Drop shipping | Shopping | 2.25× | ||
| 12 | Real property | Home & Garden | 2.20× | ||
| 13 | Lodging | Travel & Leisure | 2.11× | ||
| 14 | Refrigerator | Home & Garden | 2.05× | ||
| 15 | Himalayas | Travel & Leisure | 1.74× | ||
| 16 | Volunteering | Politics & Society | 1.65× | ||
| 17 | Instant messaging | Internet & Social Media | 1.63× | ||
| 18 | Superman | Movies & TV | 1.57× | ||
| 19 | Wikipedia | Internet & Social Media | 1.55× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.97× | |
| Indulgence | JOY | 1.70× | |
| Sustainability | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.69× | |
| Need for Security | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gurgaon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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