A data profile of the people who buy, follow and care about Mammootty in India — modelled from more than twelve digital signal sources. Mammootty has an estimated audience of 4,026,891 people in India.
Mammootty has an estimated audience of 4,026,891 people in India. 32.9% are female, 67.1% are male, average age 32.1. Top brand affinities: Chennai, Superman, Online newspaper, Tram, Iran.
Top brand affinities include Chennai, Superman, Online newspaper, with strongest over-indexing on Chennai (2.09× the country average).
Demographically, the Mammootty audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Mammootty fan in India is more male, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Chennai.
The key figures that characterise the Mammootty profile in India.
32.9% are female, 67.1% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 32.1 |
| Estimated audience size | 4,026,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Mammootty audience comes from India.
| Country | Share |
|---|---|
| India | 76.0% |
| United Arab Emirates | 7.3% |
| United States | 4.2% |
The strongest cross-interests of the Mammootty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forrest Gump | Movies & TV | 10.48× | ||
| 02 | Judaism | Politics & Society | 7.14× | ||
| 03 | Tram | Cars & Mobility | 5.49× | ||
| 04 | Shruti Haasan | Movies & TV | 4.23× | ||
| 05 | Dhanush | Movies & TV | 3.34× | ||
| 06 | Vintage clothing | Fashion & Accessoires | 3.21× | ||
| 07 | Afghanistan | Travel & Leisure | 2.89× | ||
| 08 | Iran | Travel & Leisure | 2.78× | ||
| 09 | Bluetooth | Technology & Electronics | 2.35× | ||
| 10 | Musical instrument | Music & Radio | 2.20× | ||
| 11 | Young's | Food & Beverages | 2.19× | ||
| 12 | Embroidery | Home & Garden | 2.14× | ||
| 13 | Online newspaper | News | 2.10× | ||
| 14 | Chennai | Travel & Leisure | 2.09× | ||
| 15 | UEFA Champions League | Sports | 2.08× | ||
| 16 | Engagement ring | Fashion & Accessoires | 2.01× | ||
| 17 | Wedding invitation | Home & Garden | 2.00× | ||
| 18 | Earring | Fashion & Accessoires | 1.84× | ||
| 19 | Superman | Movies & TV | 1.66× | ||
| 20 | Radio | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.64× | |
| Community Orientation | OPEN | 1.46× | |
| Early Adopter Mentality | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mammootty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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