A data profile of the people who buy, follow and care about Sikhism in India — modelled from more than twelve digital signal sources. Sikhism has an estimated audience of 4,739,551 people in India.
Sikhism has an estimated audience of 4,739,551 people in India. 20.1% are female, 79.9% are male, average age 33.4. Top brand affinities: Young's, truecaller, Videography, Activism, Real property.
Top brand affinities include Young's, truecaller, Videography, with strongest over-indexing on Young's (4.45× the country average).
Demographically, the Sikhism audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Sikhism fan in India is more male, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Young's.
The key figures that characterise the Sikhism profile in India.
20.1% are female, 79.9% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 33.4 |
| Estimated audience size | 4,739,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Sikhism audience comes from India.
| Country | Share |
|---|---|
| India | 35.5% |
| United States | 14.3% |
| Japan | 5.8% |
The strongest cross-interests of the Sikhism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.66× | ||
| 02 | Jim Carrey | Movies & TV | 4.66× | ||
| 03 | Edward Norton | Movies & TV | 4.66× | ||
| 04 | SEMrush | Internet & Social Media | 4.66× | ||
| 05 | Young's | Food & Beverages | 4.45× | ||
| 06 | Alibaba.com | Shopping | 4.06× | ||
| 07 | Zootopia | Movies & TV | 3.87× | ||
| 08 | Zoom! | Business & Career | 3.16× | ||
| 09 | Roman Reigns | Sports | 2.81× | ||
| 10 | Videography | Internet & Social Media | 2.63× | ||
| 11 | Real property | Home & Garden | 2.50× | ||
| 12 | United Nations | Politics & Society | 2.34× | ||
| 13 | Activism | Politics & Society | 2.22× | ||
| 14 | Private equity | Business & Career | 1.90× | ||
| 15 | Anthropology | Business & Career | 1.83× | ||
| 16 | Mixed martial arts | Sports | 1.79× | ||
| 17 | True Detective | Movies & TV | 1.66× | ||
| 18 | OnePlus | Technology & Electronics | 1.57× | ||
| 19 | Radio | Technology & Electronics | 1.51× | ||
| 20 | Innovation | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Indulgence | JOY | 1.39× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sikhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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