Sikhism Audience in United States
Sikhism has an estimated audience of 1,911,381 people in United States. 52.1% are female, 47.9% are male, average age 41.1. Top brand affinities: Emigrate (band), Product design, Jeep Wagoneer, Electrolyte, Nationality.
Top brand affinities include Emigrate (band), Product design, Jeep Wagoneer, with strongest over-indexing on Emigrate (band) (20× the country average). Demographically, the Sikhism audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Sikhism fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.1 |
| Estimated audience size | 1,911,381 |
Audience persona
The typical Sikhism fan in United States is balanced, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Emigrate (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emigrate (band) | 20× | Music & Radio |
| Product design | 2.11× | Business & Career |
| Jeep Wagoneer | 5.75× | Cars & Mobility |
| Electrolyte | 4.43× | Health |
| Nationality | 2× | Politics & Society |
| Kevin Murphy (screenwriter) | 13.51× | Movies & TV |
| Isometric exercise | 6.65× | Sports |
| Israel | 1.57× | Travel & Leisure |
| Kona Grill | 7.03× | Food & Beverages |
| Staycation | 2.05× | Home & Garden |
| JDSU | 1.9× | Business & Career |
| Nebraska Cornhuskers football | 2.23× | Sports |
| Kento Yamazaki | 6.64× | Movies & TV |
| Home staging | 2.97× | Home & Garden |
| Cam Ward | 2.14× | Sports |
| Home Bargains | 6.51× | Shopping |
| Vocal harmony | 2.42× | Music & Radio |
| MK | 2.2× | Music & Radio |
| Jesse Plemons | 1.8× | Movies & TV |
| edureka | 18.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.41 |
| Risk Appetite | THRILL | 1.3 |
| Travelling | THRILL | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.24 |
| LGBTQ+ Identity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 35.5% |
| United States | 14.3% |
| Japan | 5.8% |
See Sikhism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sikhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.