A data profile of the people who buy, follow and care about Sikhism in United States — modelled from more than twelve digital signal sources. Sikhism has an estimated audience of 1,911,381 people in United States.
Sikhism has an estimated audience of 1,911,381 people in United States. 52.1% are female, 47.9% are male, average age 41.1. Top brand affinities: Voltaire, Bath and Bodyworks, Burj Al Arab, Palm Jumeirah, Cultural tourism.
Top brand affinities include Voltaire, Bath and Bodyworks, Burj Al Arab, with strongest over-indexing on Voltaire (18.63× the country average).
Demographically, the Sikhism audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Sikhism fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Voltaire.
The key figures that characterise the Sikhism profile in United States.
52.1% are female, 47.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.1 |
| Estimated audience size | 1,911,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
The strongest cross-interests of the Sikhism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burj Al Arab | Travel & Leisure | 20.00× | ||
| 02 | Palm Jumeirah | Travel & Leisure | 20.00× | ||
| 03 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 04 | Albert Camus | Literature | 20.00× | ||
| 05 | Victor Hugo | Politics & Society | 19.11× | ||
| 06 | Big Apple Bagels | Food & Beverages | 18.84× | ||
| 07 | Voltaire | Literature | 18.63× | ||
| 08 | Chiwetel Ejiofor | Movies & TV | 9.17× | ||
| 09 | Hinduism | Politics & Society | 4.72× | ||
| 10 | Web server | Technology & Electronics | 4.55× | ||
| 11 | Christina Applegate | Movies & TV | 4.06× | ||
| 12 | Bath and Bodyworks | Shopping | 3.99× | ||
| 13 | Chat room | Internet & Social Media | 3.67× | ||
| 14 | Master of Business Administration | Business & Career | 2.58× | ||
| 15 | Lawn mower | Home & Garden | 2.54× | ||
| 16 | Dillard's | Fashion & Accessoires | 2.46× | ||
| 17 | J. C. Penney | Shopping | 2.15× | ||
| 18 | Five Below | Shopping | 1.91× | ||
| 19 | Indeed.com | Business & Career | 1.78× | ||
| 20 | Las Vegas | Travel & Leisure | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Community Orientation | OPEN | 1.51× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sikhism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.