A data profile of the people who buy, follow and care about Alex Zanardi in Italy — modelled from more than twelve digital signal sources. Alex Zanardi has an estimated audience of 4,413,535 people in Italy.
The average Alex Zanardi fan in Italy is 44.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include FIS Alpine Ski World Cup, Max Verstappen, MotoGP, with strongest over-indexing on FIS Alpine Ski World Cup (4.81× the country average).
Demographically, the Alex Zanardi audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Alex Zanardi fan in Italy is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Alex Zanardi profile in Italy.
45.1% are female, 54.9% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 44.0 |
| Estimated audience size | 4,413,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Alex Zanardi audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 68.1% |
| Germany | 6.3% |
| United States | 5.9% |
Where the Alex Zanardi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~80K | 1.62× | |
| 02 | Veneto | ~70K | 1.53× | |
| 03 | Lombardy | ~200K | 1.44× | |
| 04 | Piedmont | ~60K | 1.39× | |
| 05 | Friuli-Venezia Giulia | ~10K | 1.26× | |
| 06 | Tuscany | ~50K | 1.23× | |
| 07 | Liguria | ~20K | 1.18× | |
| 08 | Lazio | ~80K | 1.10× | |
| 09 | Marche | ~20K | 1.06× | |
| 10 | Trentino-Alto Adige/Südtirol | ~10K | 1.02× | |
| 11 | Sardinia | ~20K | 1.00× | |
| 12 | Abruzzo | ~10K | 0.93× | |
| 13 | Umbria | ~8K | 0.84× | |
| 14 | Puglia | ~30K | 0.82× | |
| 15 | Sicilia | ~40K | 0.76× | |
| 16 | Aosta Valley | ~1K | 0.76× | |
| 17 | Campania | ~40K | 0.65× | |
| 18 | Molise | ~2K | 0.65× | |
| 19 | Calabria | ~10K | 0.59× | |
| 20 | Basilicata | ~3K | 0.59× |
The strongest cross-interests of the Alex Zanardi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.81× | ||
| 02 | Phil Collins | Music & Radio | 4.78× | ||
| 03 | Max Verstappen | Sports | 4.72× | ||
| 04 | NASCAR | Sports | 4.51× | ||
| 05 | Squash (sport) | Sports | 3.97× | ||
| 06 | Cadillac | Cars & Mobility | 3.65× | ||
| 07 | TAG Heuer | Fashion & Accessoires | 3.33× | ||
| 08 | Suzuki | Cars & Mobility | 2.18× | ||
| 09 | Bologna F.C. 1909 | Sports | 2.09× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.09× | ||
| 11 | Tour de France | Sports | 2.08× | ||
| 12 | The Championships, Wimbledon | Sports | 1.77× | ||
| 13 | Public transport | Cars & Mobility | 1.76× | ||
| 14 | MotoGP | Sports | 1.71× | ||
| 15 | Sustainable energy | Home & Garden | 1.67× | ||
| 16 | Innovation | Business & Career | 1.66× | ||
| 17 | Solar energy | Home & Garden | 1.61× | ||
| 18 | Nonprofit organization | Politics & Society | 1.54× | ||
| 19 | Renewable energy | Business & Career | 1.52× | ||
| 20 | S.S. Lazio | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Individualism | JOY | 1.54× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.47× | |
| Price Sensitivity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.77× |
Alex Zanardi has an estimated audience of 4,413,535 people in Italy, concentrated in Lombardy and Lazio.
45.1% of Alex Zanardi fans are female, 54.9% are male, with an average age of 44.0 years.
Alex Zanardi fans show strongest brand affinity for FIS Alpine Ski World Cup (4.81×), Max Verstappen (4.72×), and MotoGP (1.71×) over the country average.
Alex Zanardi fans in Italy are most concentrated in Lombardy (reach ~200K), Lazio (reach ~80K), and Emilia-Romagna (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Alex Zanardi itself, the audience over-indexes on Max Verstappen (4.72×), MotoGP (1.71×), Phil Collins (4.78×), and Innovation (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alex Zanardi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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