A data profile of the people who buy, follow and care about Desenzano del Garda in Italy — modelled from more than twelve digital signal sources. Desenzano del Garda has an estimated audience of 775,221 people in Italy.
The average Desenzano del Garda fan in Italy is 42.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Lindsey Vonn, Ski resort, Bellagio (resort), with strongest over-indexing on Lindsey Vonn (3.71× the country average).
Demographically, the Desenzano del Garda audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Desenzano del Garda fan in Italy is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Lindsey Vonn.
The key figures that characterise the Desenzano del Garda profile in Italy.
61.1% are female, 38.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 42.5 |
| Estimated audience size | 775,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 27% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Desenzano del Garda audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 92.8% |
| United States | 4.4% |
| Germany | 2.9% |
Where the Desenzano del Garda audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~400K | 3.24× | |
| 02 | Veneto | ~200K | 3.19× | |
| 03 | Trentino-Alto Adige/Südtirol | ~30K | 2.25× | |
| 04 | Emilia-Romagna | ~90K | 1.44× | |
| 05 | Piedmont | ~50K | 0.92× | |
| 06 | Friuli-Venezia Giulia | ~10K | 0.88× | |
| 07 | Liguria | ~20K | 0.83× | |
| 08 | Aosta Valley | ~1K | 0.75× | |
| 09 | Tuscany | ~40K | 0.70× | |
| 10 | Marche | ~10K | 0.69× | |
| 11 | Molise | ~3K | 0.69× | |
| 12 | Basilicata | ~4K | 0.62× | |
| 13 | Calabria | ~10K | 0.61× | |
| 14 | Abruzzo | ~10K | 0.61× | |
| 15 | Umbria | ~8K | 0.61× | |
| 16 | Lazio | ~60K | 0.58× | |
| 17 | Puglia | ~30K | 0.57× | |
| 18 | Sicilia | ~40K | 0.54× | |
| 19 | Sardinia | ~10K | 0.49× |
The strongest cross-interests of the Desenzano del Garda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lebanon | Travel & Leisure | 4.74× | ||
| 02 | Bellagio (resort) | Travel & Leisure | 3.73× | ||
| 03 | Lindsey Vonn | Sports | 3.71× | ||
| 04 | Bodrum | Travel & Leisure | 3.24× | ||
| 05 | Mineral water | Food & Beverages | 2.83× | ||
| 06 | Contemporary art gallery | Arts & Culture | 2.73× | ||
| 07 | Danish design | Home & Garden | 2.72× | ||
| 08 | Exhibition | Arts & Culture | 2.60× | ||
| 09 | Ski resort | Travel & Leisure | 2.41× | ||
| 10 | Draught beer | Food & Beverages | 2.37× | ||
| 11 | Slot machine | Games | 2.22× | ||
| 12 | Baking powder | Food & Beverages | 2.14× | ||
| 13 | Extreme sport | Sports | 2.03× | ||
| 14 | Day spa | Beauty & Wellness | 2.00× | ||
| 15 | Snack food | Food & Beverages | 1.78× | ||
| 16 | Zoo | Kids & Family | 1.71× | ||
| 17 | Modern architecture | Arts & Culture | 1.68× | ||
| 18 | Luxury yacht | Travel & Leisure | 1.62× | ||
| 19 | Sustainable energy | Home & Garden | 1.60× | ||
| 20 | Political science | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.85× | |
| Design Affinity | PREMIUM | 1.81× | |
| Luxury Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.92× |
Desenzano del Garda has an estimated audience of 775,221 people in Italy, concentrated in Lombardy and Veneto.
61.1% of Desenzano del Garda fans are female, 38.9% are male, with an average age of 42.5 years.
Desenzano del Garda fans show strongest brand affinity for Lindsey Vonn (3.71×), Ski resort (2.41×), and Bellagio (resort) (3.73×) over the country average.
Desenzano del Garda fans in Italy are most concentrated in Lombardy (reach ~400K), Veneto (reach ~200K), and Emilia-Romagna (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Desenzano del Garda itself, the audience over-indexes on Ski resort (2.41×), Bellagio (resort) (3.73×), Extreme sport (2.03×), and Day spa (2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Desenzano del Garda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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