A data profile of the people who buy, follow and care about Gray wolf in Italy — modelled from more than twelve digital signal sources. Gray wolf has an estimated audience of 4,968,444 people in Italy.
The average Gray wolf fan in Italy is 40.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Veterinary medicine, Pet food, Nonprofit organization, with strongest over-indexing on Veterinary medicine (2.03× the country average).
Demographically, the Gray wolf audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gray wolf fan in Italy is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Gray wolf profile in Italy.
55.1% are female, 44.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.3 |
| Estimated audience size | 4,968,444 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Gray wolf audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.7% |
| Italy | 6.8% |
| Brazil | 5.2% |
Where the Gray wolf audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.61× | |
| 02 | Lombardy | ~1M | 1.25× | |
| 03 | Emilia-Romagna | ~500K | 1.20× | |
| 04 | Veneto | ~400K | 1.11× | |
| 05 | Campania | ~600K | 1.10× | |
| 06 | Lazio | ~700K | 1.09× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.06× | |
| 08 | Tuscany | ~300K | 0.98× | |
| 09 | Piedmont | ~400K | 0.97× | |
| 10 | Liguria | ~100K | 0.96× | |
| 11 | Sicilia | ~400K | 0.95× | |
| 12 | Abruzzo | ~100K | 0.93× | |
| 13 | Puglia | ~300K | 0.91× | |
| 14 | Marche | ~100K | 0.91× | |
| 15 | Aosta Valley | ~10K | 0.85× | |
| 16 | Calabria | ~100K | 0.84× | |
| 17 | Basilicata | ~40K | 0.80× | |
| 18 | Molise | ~20K | 0.79× | |
| 19 | Umbria | ~60K | 0.78× | |
| 20 | Sardinia | ~100K | 0.75× |
The strongest cross-interests of the Gray wolf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 2.21× | ||
| 02 | Veterinary medicine | Business & Career | 2.03× | ||
| 03 | Convenience food | Food & Beverages | 1.92× | ||
| 04 | Traditional medicine | Health | 1.87× | ||
| 05 | Medicinal plants | Health | 1.82× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 07 | Sugar substitute | Food & Beverages | 1.73× | ||
| 08 | Sandra Bullock | Movies & TV | 1.70× | ||
| 09 | Dog grooming | Pets & Animals | 1.68× | ||
| 10 | Pet store | Pets & Animals | 1.63× | ||
| 11 | Zoo | Kids & Family | 1.63× | ||
| 12 | Virtual reality | Technology & Electronics | 1.63× | ||
| 13 | Cider | Food & Beverages | 1.62× | ||
| 14 | MyFitnessPal | Sports | 1.60× | ||
| 15 | Mineral water | Food & Beverages | 1.59× | ||
| 16 | Jennifer Aniston | Movies & TV | 1.58× | ||
| 17 | Nonprofit organization | Politics & Society | 1.57× | ||
| 18 | Baking powder | Food & Beverages | 1.57× | ||
| 19 | Pet food | Pets & Animals | 1.54× | ||
| 20 | Subscription business model | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.71× | |
| Individualism | JOY | 1.45× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| Travelling | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× |
Gray wolf has an estimated audience of 4,968,444 people in Italy, concentrated in Lombardy and Lazio.
55.1% of Gray wolf fans are female, 44.9% are male, with an average age of 40.3 years.
Gray wolf fans show strongest brand affinity for Veterinary medicine (2.03×), Pet food (1.54×), and Nonprofit organization (1.57×) over the country average.
Gray wolf fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gray wolf itself, the audience over-indexes on Pet food (1.54×), Nonprofit organization (1.57×), Pet store (1.63×), and Zoo (1.63×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gray wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.