A data profile of the people who buy, follow and care about Gray wolf in Brazil — modelled from more than twelve digital signal sources. Gray wolf has an estimated audience of 3,821,423 people in Brazil.
Gray wolf has an estimated audience of 3,821,423 people in Brazil. 64.2% are female, 35.8% are male, average age 35.8. Top brand affinities: Instagram, Rock music, Country music, Pop music, Medicine.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (2.51× the country average).
Demographically, the Gray wolf audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Individualism, Family Orientation.
The typical Gray wolf fan in Brazil is more female, around 35.8 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Gray wolf profile in Brazil.
64.2% are female, 35.8% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 35.8 |
| Estimated audience size | 3,821,423 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Gray wolf audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.7% |
| Italy | 6.8% |
| Brazil | 5.2% |
The strongest cross-interests of the Gray wolf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock music | Music & Radio | 2.71× | ||
| 02 | Pop music | Music & Radio | 2.71× | ||
| 03 | Internet & Social Media | 2.51× | |||
| 04 | Country music | Music & Radio | 2.51× | ||
| 05 | Hip hop music | Music & Radio | 2.51× | ||
| 06 | Medicine | Business & Career | 2.30× | ||
| 07 | Soul music | Music & Radio | 2.30× | ||
| 08 | Shopping malls | Shopping | 2.09× | ||
| 09 | Jazz music | Music & Radio | 2.09× | ||
| 10 | Action movies | Movies & TV | 2.09× | ||
| 11 | Heavy metal music | Music & Radio | 1.96× | ||
| 12 | Basketball | Sports | 1.94× | ||
| 13 | Animated movies | Movies & TV | 1.82× | ||
| 14 | Microsoft | Technology & Electronics | 1.75× | ||
| 15 | Fragrances | Beauty & Wellness | 1.73× | ||
| 16 | Entrepreneurship | Business & Career | 1.67× | ||
| 17 | Furniture | Home & Garden | 1.63× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.61× | ||
| 19 | Telecommunication | Technology & Electronics | 1.61× | ||
| 20 | TV reality shows | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.46× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Social Media Usage | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gray wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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