Rascasse Audience Intelligence

Gray wolf Audience in United States

A data profile of the people who buy, follow and care about Gray wolf in United States — modelled from more than twelve digital signal sources. Gray wolf has an estimated audience of 23,910,289 people in United States.

#884among Topic in United States#32in Pets & Animals

The average Gray wolf fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veterinary medicine, Britney Spears, Non-alcoholic beverage, with strongest over-indexing on Veterinary medicine (1.85× the country average).

Demographically, the Gray wolf audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gray wolf fan in United States is more female, around 38.8 years old, with strong Community Orientation tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gray wolf profile in United States.

Audience size
23.9M
in United States
Gender
57.9%♀
42.1% male
Age
38.8
average years
Country rank
#1300
Topic in United States
Fig. 01

Search interest · 12-month trend

-93%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gray wolf fans

57.9% are female, 42.1% are male, average age 38.8.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Gray wolf audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.8
Estimated audience size23,910,289
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Gray wolf audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4922%
50+20%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Gray wolf audience comes from United States.

Worldwide audience distribution share by country for Gray wolf
CountryShare
United States32.7%
Italy6.8%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gray wolf audience in United States is strongest.

Fig. 05

Top regions by affinity

Gray wolf fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K1.63×
02Wyoming~50K1.37×
03Idaho~200K1.34×
04North Dakota~60K1.28×
05Alaska~60K1.22×
06Minnesota~400K1.20×
07Washington~600K1.19×
08Oregon~300K1.15×
09South Dakota~60K1.14×
10Louisiana~300K1.12×
11Michigan~700K1.10×
12Utah~200K1.10×
13Maine~90K1.09×
14Kentucky~300K1.08×
15West Virginia~100K1.08×
16Indiana~500K1.07×
17New Mexico~100K1.06×
18Wisconsin~400K1.05×
19Arizona~500K1.01×
20Colorado~400K1.01×
21Arkansas~200K1.01×
22Kansas~200K1.00×
23Oklahoma~300K0.99×
24Nebraska~100K0.99×
25California~2.5M0.98×
26Texas~2M0.98×
27Iowa~200K0.97×
28Georgia~700K0.96×
29Ohio~700K0.96×
30Alabama~300K0.96×
31Pennsylvania~800K0.95×
32Missouri~400K0.95×
33Mississippi~200K0.94×
34New Hampshire~90K0.94×
35North Carolina~700K0.93×
36Connecticut~200K0.91×
37Rhode Island~70K0.91×
38Virginia~500K0.89×
39Tennessee~400K0.89×
40South Carolina~300K0.89×
41Nevada~200K0.89×
42Illinois~700K0.86×
43Maryland~300K0.84×
44Washington, District of Columbia~60K0.81×
45Massachusetts~400K0.78×
46New Jersey~500K0.75×
47Hawaii~70K0.73×
48Delaware~50K0.73×
49Florida~1M0.69×
50New York~900K0.69×
Fig. 06

Affinity by region

Affinity by region — Gray wolf, United States
0.69×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gray wolf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gray wolf audience
#·InterestCategoryAffinity×
01Endangered speciesPets & Animals2.23×
02Non-alcoholic beverageFood & Beverages1.90×
03Tom HardyMovies & TV1.86×
04Veterinary medicineBusiness & Career1.85×
05FanaticsFashion & Accessoires1.72×
06Britney SpearsMusic & Radio1.71×
07CappuccinoFood & Beverages1.67×
08Rail transportTravel & Leisure1.59×
09Dog groomingPets & Animals1.59×
10PetSmartShopping1.59×
11ButcherFood & Beverages1.59×
12Microwave ovenHome & Garden1.57×
13Minions (film)Movies & TV1.57×
14Mineral waterFood & Beverages1.54×
15Ryan ReynoldsMovies & TV1.54×
16Garden centreHome & Garden1.54×
17Virtual realityTechnology & Electronics1.52×
18Anne HathawayMovies & TV1.52×
19FertilizerHome & Garden1.52×
20ZooKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gray wolf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gray wolf audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
TraditionCONSERVATISM1.32×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gray wolf audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Risk AppetiteTHRILL0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gray wolf have in United States?

Gray wolf has an estimated audience of 23,910,289 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gray wolf fans?

57.9% of Gray wolf fans are female, 42.1% are male, with an average age of 38.8 years.

03

Which brands do Gray wolf fans like most?

Gray wolf fans show strongest brand affinity for Veterinary medicine (1.85×), Britney Spears (1.71×), and Non-alcoholic beverage (1.9×) over the country average.

04

Where do Gray wolf fans live in United States?

Gray wolf fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Gray wolf fans also like?

Beyond Gray wolf itself, the audience over-indexes on Britney Spears (1.71×), Non-alcoholic beverage (1.9×), Rail transport (1.59×), and Microwave oven (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Gray wolf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gray wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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