Rascasse Audience Intelligence

Gray wolf Audience in United Kingdom

A data profile of the people who buy, follow and care about Gray wolf in United Kingdom — modelled from more than twelve digital signal sources. Gray wolf has an estimated audience of 3,696,831 people in United Kingdom.

The average Gray wolf fan in United Kingdom is 40.4 years old, more female, and lives primarily in England.

The audience is concentrated in England, South East, Yorkshire and the Humber.

Top brand affinities include Veterinary medicine, Nonprofit organization, Property finder, with strongest over-indexing on Veterinary medicine (2.26× the country average).

Demographically, the Gray wolf audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Gray wolf fan in United Kingdom is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gray wolf profile in United Kingdom.

Audience size
3.7M
in United Kingdom
Gender
62.1%
37.9% male
Age
40.4
average years
Country rank
#1966
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

-99%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gray wolf fans

62.1% are female, 37.9% are male, average age 40.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Gray wolf audience in United Kingdom
MetricValue
Female62.1%
Male37.9%
Average age40.4
Estimated audience size3,696,831
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Gray wolf audience in United Kingdom
Age bracketShare%
16-1917%
20-2920%
30-3917%
40-4924%
50+22%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Gray wolf audience comes from United Kingdom.

Worldwide audience distribution share by country for Gray wolf
CountryShare
United States32.7%
Italy6.8%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gray wolf audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Gray wolf fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~200K1.39×
02Yorkshire and the Humber~400K1.22×
03South East~500K1.07×
04Wales~200K1.07×
05Northern Ireland~100K1.07×
06North East~200K1.06×
07Scotland~300K0.97×
08South West~300K0.92×
09East of England~300K0.91×
10East Midlands~200K0.90×
11England~3M0.81×
12North West~300K0.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gray wolf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gray wolf audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career2.39×
02BB creamBeauty & Wellness2.39×
03Sneaker collectingFashion & Accessoires2.36×
04Veterinary medicineBusiness & Career2.26×
05MilanTravel & Leisure2.24×
06BathtubBeauty & Wellness2.24×
07Property finderHome & Garden2.13×
08SkechersFashion & Accessoires2.11×
09Pet storePets & Animals2.07×
10Non-fiction booksLiterature1.98×
11Sex and the CityMovies & TV1.94×
12Ralph LaurenFashion & Accessoires1.89×
13Summer vacationTravel & Leisure1.79×
14Pet foodPets & Animals1.76×
15Nonprofit organizationPolitics & Society1.71×
16Household goodsHome & Garden1.65×
17Drop shippingShopping1.63×
18KitchenwareHome & Garden1.56×
19Britney SpearsMusic & Radio1.55×
20ZooKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gray wolf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Gray wolf audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
IndividualismJOY1.43×
Design AffinityPREMIUM1.32×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Gray wolf audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Healthy LifestyleBALANCE0.89×
TravellingTHRILL0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Gray wolf have in United Kingdom?

Gray wolf has an estimated audience of 3,696,831 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Gray wolf fans?

62.1% of Gray wolf fans are female, 37.9% are male, with an average age of 40.4 years.

03

Which brands do Gray wolf fans like most?

Gray wolf fans show strongest brand affinity for Veterinary medicine (2.26×), Nonprofit organization (1.71×), and Property finder (2.13×) over the country average.

04

Where do Gray wolf fans live in United Kingdom?

Gray wolf fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gray wolf fans also like?

Beyond Gray wolf itself, the audience over-indexes on Nonprofit organization (1.71×), Property finder (2.13×), Pet food (1.76×), and Pet store (2.07×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Gray wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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