Gray wolf Audience in Germany
Gray wolf has an estimated audience of 2,573,416 people in Germany. 57.2% are female, 42.8% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Pet food, Pet store, Veterinary medicine, Animal rights.
The average Gray wolf fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Pet food, Pet store, with strongest over-indexing on Fressnapf (3.16× the country average). Demographically, the Gray wolf audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Gray wolf fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 39.9 |
| Estimated audience size | 2,573,416 |
Audience persona
The typical Gray wolf fan in Germany is more female, around 39.9 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 608,774 | 1.08× |
| Bayern | 469,487 | 1.13× |
| Baden-Württemberg | 360,456 | 1.03× |
| Niedersachsen | 308,815 | 1.24× |
| Hessen | 211,334 | 1.08× |
| Rheinland-Pfalz | 133,119 | 1.03× |
| Berlin | 107,587 | 0.94× |
| Brandenburg | 92,326 | 1.16× |
| Schleswig-Holstein | 82,848 | 0.9× |
| Thüringen | 75,338 | 1.15× |
| Sachsen | 72,658 | 0.58× |
| Sachsen-Anhalt | 60,366 | 0.91× |
| Hamburg | 54,316 | 0.93× |
| Mecklenburg-Vorpommern | 53,996 | 1.1× |
| Saarland | 29,821 | 0.94× |
| Bremen | 17,976 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 3.16× | Shopping |
| Pet food | 1.86× | Pets & Animals |
| Pet store | 1.88× | Pets & Animals |
| Veterinary medicine | 1.94× | Business & Career |
| Animal rights | 1.87× | Politics & Society |
| Thomas Gottschalk | 1.63× | Movies & TV |
| Markus Lanz | 1.66× | Movies & TV |
| Zoo | 1.67× | Kids & Family |
| Dog grooming | 2.14× | Pets & Animals |
| Andy Borg | 1.57× | Music & Radio |
| Travel Blogger | 2.04× | Travel & Leisure |
| Bundestag | 1.55× | Politics & Society |
| Iron Maiden | 2.02× | Music & Radio |
| Lyric poetry | 1.89× | Literature |
| Andrea Bocelli | 1.72× | Music & Radio |
| Arthritis awareness | 1.77× | Health |
| Minnesota Timberwolves | 2.62× | Sports |
| Royal Canin | 1.89× | Pets & Animals |
| Rosenstolz | 1.54× | Music & Radio |
| Dental plaque | 1.94× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.86 |
| Extroversion | THRILL | 1.24 |
| Community Orientation | OPEN | 1.17 |
| Travelling | THRILL | 1.13 |
| Tradition | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.7% |
| Italy | 6.8% |
| Brazil | 5.2% |
See Gray wolf audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gray wolf have in Germany?
Gray wolf has an estimated audience of 2,573,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gray wolf fans?
57.2% of Gray wolf fans are female, 42.8% are male, with an average age of 39.9 years.
Which brands do Gray wolf fans like most?
Gray wolf fans show strongest brand affinity for Fressnapf (3.16×), Pet food (1.86×), and Pet store (1.88×) over the country average.
Where do Gray wolf fans live in Germany?
Gray wolf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 608,774), Bayern (reach 469,487), and Baden-Württemberg (reach 360,456). These three regions account for the largest share of the active audience.
What other brands do Gray wolf fans also like?
Beyond Gray wolf itself, the audience over-indexes on Pet food (1.86×), Pet store (1.88×), Veterinary medicine (1.94×), and Animal rights (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gray wolf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.