A data profile of the people who buy, follow and care about Dairy Queen in Japan — modelled from more than twelve digital signal sources. Dairy Queen has an estimated audience of 187,299 people in Japan.
Dairy Queen has an estimated audience of 187,299 people in Japan. 69.6% are female, 30.4% are male, average age 26.7.
The key figures that characterise the Dairy Queen profile in Japan.
69.6% are female, 30.4% are male, average age 26.7.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 26.7 |
| Estimated audience size | 187,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 67% | |
| 20-29 | 9% | |
| 30-39 | 9% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Dairy Queen audience comes from Japan.
| Country | Share |
|---|---|
| United States | 73.3% |
| Canada | 11.5% |
| Mexico | 5.6% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Japan who actively search for Dairy Queen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Japan. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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