Rascasse Audience Intelligence

Popeyes Louisiana Kitchen Target Market in United States

Popeyes Louisiana Kitchen has an estimated audience of 40.8M people in United States.

#8among Fast food restaurants in United States#64among brands in United States#57in Food & Beverages

The average Popeyes Louisiana Kitchen fan in United States is 37.6 years old, balanced, and lives primarily in California.

By number of fans, Popeyes Louisiana Kitchen ranks #8 among the 89 objects in Fast food restaurants in United States — 78.4× the group median.

Its fans are 1.7 years younger than the group average of 39.3.

Women make up 49.8% of the fan base, 5.4 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Popeyes Louisiana Kitchen fans stand out for their interest in Regal Entertainment Group, Pollo Tropical and Church's Chicken.

Most fans live in California, Texas, New York.

Top affinities include Regal Entertainment Group, Pollo Tropical, Church's Chicken, with strongest over-indexing on Regal Entertainment Group (18.98× the country average).

Demographically, the Popeyes Louisiana Kitchen audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

The typical Popeyes Louisiana Kitchen fan in United States is balanced, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Regal Entertainment Group.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
40.8M
in United States
Gender
49.8%♀
50.2% male
Age
37.6
average years
Country rank
#559
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Popeyes Louisiana Kitchen

49.8% are female, 50.2% are male, average age 37.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Popeyes Louisiana Kitchen audience in United States
MetricValue
Female49.8%
Male50.2%
Average age37.6
Estimated audience size40.8M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Popeyes Louisiana Kitchen audience in United States
Age bracketShare%
16-2424%
25-3422%
35-4421%
45-5418%
55+15%
Fig. 04

Worldwide distribution

83.2%

of the worldwide Popeyes Louisiana Kitchen audience comes from United States.

Worldwide audience distribution share by country for Popeyes Louisiana Kitchen
CountryShare
United States83.2%
Canada8.0%
Spain2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Popeyes Louisiana Kitchen customers by region in United States
#RegionReachAffinity×
01Louisiana~1.5M2.48×
02Maryland~1.5M2.09×
03New Jersey~2M1.91×
04Texas~5M1.79×
05New York~4M1.68×
06Mississippi~600K1.55×
07Illinois~2.5M1.51×
08Virginia~1.5M1.47×
09Georgia~2M1.46×
10Washington, District of Columbia~100K1.42×
11Nevada~600K1.41×
12Florida~3.5M1.37×
13Delaware~200K1.36×
14Connecticut~600K1.33×
15Arkansas~500K1.29×
16Arizona~1M1.15×
17Colorado~800K1.12×
18Alabama~700K1.11×
19Hawaii~200K1.11×
20California~5M1.09×
21Pennsylvania~1.5M1.09×
22Missouri~800K1.08×
23Indiana~900K1.05×
24Kansas~400K1.05×
25Oregon~500K0.97×
26Ohio~1.5M0.95×
27Tennessee~800K0.95×
28Rhode Island~100K0.89×
29Oklahoma~400K0.88×
30Minnesota~600K0.85×
31North Carolina~1M0.83×
32Massachusetts~700K0.81×
33New Mexico~200K0.81×
34South Carolina~500K0.80×
35Michigan~1M0.78×
36Washington~700K0.76×
37Nebraska~200K0.76×
38Utah~300K0.74×
39Wisconsin~500K0.73×
40Kentucky~400K0.73×
41Wyoming~40K0.56×
42Alaska~50K0.54×
43North Dakota~50K0.52×
44South Dakota~50K0.48×
45Idaho~100K0.47×
46Vermont~40K0.46×
47New Hampshire~70K0.43×
48Iowa~200K0.42×
49Maine~70K0.42×
50West Virginia~90K0.41×
Fig. 06

Affinity by region

Affinity by region — Popeyes Louisiana Kitchen, United States
0.41×1.00×2.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Popeyes Louisiana Kitchen audience vs. the country average
#·InterestCategoryAffinity×
01Regal Entertainment GroupMovies & TV18.98×
02Pollo TropicalFood & Beverages11.44×
03Church's ChickenFood & Beverages10.75×
04Raising Cane's Chicken FingersFood & Beverages9.39×
05Zaxby'sFood & Beverages7.01×
06Jersey Mike's SubsFood & Beverages6.41×
07Jimmy John'sFood & Beverages6.26×
08Five GuysFood & Beverages4.74×
09Jack in the BoxFood & Beverages4.27×
10The Cheesecake FactoryFood & Beverages4.24×
11Wawa Inc.Shopping4.19×
12Panera BreadFood & Beverages4.03×
13Arby'sFood & Beverages3.64×
14Wendy'sFood & Beverages3.36×
15Chick-fil-AFood & Beverages3.34×
16Culver'sFood & Beverages3.24×
17Olive GardenFood & Beverages3.15×
18Chipotle Mexican GrillFood & Beverages2.65×
19SubwayFood & Beverages2.56×
20Taco BellFood & Beverages2.41×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Popeyes Louisiana Kitchen audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Popeyes Louisiana Kitchen audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.18×
Pet OwnershipJOY1.04×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Popeyes Louisiana Kitchen audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
PatriotismCONSERVATISM0.59×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Popeyes Louisiana Kitchen over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/popeyes-louisiana-kitchen-62088” · Methodology