Rascasse Audience Intelligence

The Coffee Bean & Tea Leaf Target Market in United States

The Coffee Bean & Tea Leaf has an estimated audience of 1.8M people in United States.

#84among Restaurants in United States
#1725among brands in United States#954in Food & Beverages

The average The Coffee Bean & Tea Leaf fan in United States is 41.3 years old, more female, and lives primarily in California.

By number of fans, The Coffee Bean & Tea Leaf ranks #84 among the 364 objects in Restaurants in United States — 0.4× the group median.

Its fans are 1.2 years older than the group average of 40.1.

Women make up 67.6% of the fan base, 10.5 percentage points more than the group average.

Compared with the other 363 objects in Restaurants, The Coffee Bean & Tea Leaf fans stand out for their interest in Costa Coffee, Nescafé and Caribou Coffee.

Most fans live in California, Nevada, Arizona.

Top affinities include Costa Coffee, Nescafé, Caribou Coffee, with strongest over-indexing on Costa Coffee (134.39× the country average).

Demographically, the The Coffee Bean & Tea Leaf audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

The typical The Coffee Bean & Tea Leaf fan in United States is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Costa Coffee.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
67.6%♀
32.4% male
Age
41.3
average years
Country rank
#15681
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The Coffee Bean & Tea Leaf

67.6% are female, 32.4% are male, average age 41.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for The Coffee Bean & Tea Leaf audience in United States
MetricValue
Female67.6%
Male32.4%
Average age41.3
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the The Coffee Bean & Tea Leaf audience in United States
Age bracketShare%
16-2418%
25-3419%
35-4418%
45-5418%
55+27%
Fig. 04

Worldwide distribution

26.4%

of the worldwide The Coffee Bean & Tea Leaf audience comes from United States.

Worldwide audience distribution share by country for The Coffee Bean & Tea Leaf
CountryShare
Malaysia26.5%
United States26.4%
Philippines11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Coffee Bean & Tea Leaf customers by region in United States
#RegionReachAffinity×
01California~1.5M19.75×
02Nevada~300K19.57×
03Arizona~200K5.73×
04Hawaii~10K1.38×
05North Dakota~4K0.85×
06Vermont~3K0.85×
07South Dakota~4K0.84×
08Alaska~3K0.84×
09Delaware~4K0.83×
10West Virginia~8K0.82×
11Montana~5K0.82×
12Mississippi~10K0.81×
13Maine~6K0.81×
14New Hampshire~6K0.81×
15Wyoming~3K0.81×
16Rhode Island~5K0.80×
17Nebraska~8K0.78×
18Arkansas~10K0.72×
19Idaho~7K0.70×
20Oklahoma~10K0.68×
21Iowa~10K0.67×
22New Mexico~8K0.67×
23Kentucky~20K0.65×
24Alabama~20K0.64×
25Louisiana~20K0.64×
26South Carolina~20K0.63×
27Kansas~10K0.59×
28Connecticut~10K0.57×
29Indiana~20K0.56×
30Wisconsin~20K0.55×
31Oregon~10K0.55×
32Utah~10K0.55×
33Tennessee~20K0.54×
34Missouri~20K0.54×
35Minnesota~20K0.50×
36Michigan~20K0.45×
37Maryland~20K0.45×
38Georgia~30K0.43×
39Massachusetts~20K0.41×
40Ohio~30K0.39×
41Washington~20K0.39×
42North Carolina~20K0.37×
43Colorado~10K0.37×
44Pennsylvania~30K0.36×
45New Jersey~20K0.36×
46Virginia~20K0.36×
47Illinois~20K0.31×
48New York~30K0.25×
49Florida~30K0.24×
50Texas~30K0.21×
Fig. 06

Affinity by region

Affinity by region — The Coffee Bean & Tea Leaf, United States
0.21×1.00×19.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Coffee Bean & Tea Leaf audience vs. the country average
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages134.39×
02NescaféFood & Beverages27.12×
03Caribou CoffeeFood & Beverages20.70×
04Philz CoffeeFood & Beverages17.18×
05Dutch Bros. CoffeeFood & Beverages14.05×
06Soho House (club)Business & Career13.71×
07Krispy KremeFood & Beverages11.85×
08Baskin-RobbinsFood & Beverages6.53×
09HyundaiCars & Mobility4.25×
10EspressoFood & Beverages4.03×
11Trader Joe'sShopping3.24×
12Dairy QueenFood & Beverages3.24×
13SubwayFood & Beverages3.02×
14Discount storesShopping2.93×
15Italian cuisineFood & Beverages2.75×
16Popeyes Louisiana KitchenFood & Beverages2.58×
17Shopping mallsShopping2.33×
18StarbucksFood & Beverages2.23×
19McDonald'sFood & Beverages1.96×
20Target CorporationShopping1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Coffee Bean & Tea Leaf audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Coffee Bean & Tea Leaf audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.12×
Quality AwarenessPREMIUM1.91×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Coffee Bean & Tea Leaf audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Need for SecurityCONSERVATISM0.79×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Coffee Bean & Tea Leaf over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-coffee-bean-and-tea-leaf-14456” · Methodology