A data profile of the people who buy, follow and care about Music videos in Malaysia — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 4,905,462 people in Malaysia.
The average Music videos fan in Malaysia is 37.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Cricbuzz, Bhojpuri language, West Bengal, with strongest over-indexing on Cricbuzz (1.57× the country average).
Demographically, the Music videos audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Music videos fan in Malaysia is balanced, around 37.9 years old, with strong Design Affinity tendencies and a notable affinity for Cricbuzz.
The key figures that characterise the Music videos profile in Malaysia.
45.6% are female, 54.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 37.9 |
| Estimated audience size | 4,905,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Music videos audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.52× | |
| 02 | Labuan | ~50K | 1.13× | |
| 03 | Sabah | ~500K | 1.09× | |
| 04 | Selangor | ~1.5M | 1.08× | |
| 05 | Sarawak | ~400K | 1.06× | |
| 06 | Perlis | ~70K | 1.04× | |
| 07 | Putrajaya | ~30K | 1.01× | |
| 08 | Johor | ~600K | 0.96× | |
| 09 | Kelantan | ~200K | 0.95× | |
| 10 | Terengganu | ~200K | 0.95× | |
| 11 | Malacca | ~200K | 0.95× | |
| 12 | Pahang | ~200K | 0.94× | |
| 13 | Negeri Sembilan | ~200K | 0.94× | |
| 14 | Perak | ~400K | 0.93× | |
| 15 | Kedah | ~300K | 0.93× | |
| 16 | Penang | ~300K | 0.92× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gurung language | Politics & Society | 2.22× | ||
| 02 | Nepali literature | Literature | 2.13× | ||
| 03 | Limbu language | Politics & Society | 2.12× | ||
| 04 | Kantipur | News | 2.07× | ||
| 05 | OnlineKhabar | News | 1.98× | ||
| 06 | Ria Money Transfer | Business & Career | 1.81× | ||
| 07 | Bhojpuri language | Politics & Society | 1.79× | ||
| 08 | Indo-Iranian languages | Politics & Society | 1.72× | ||
| 09 | Cricket clothing and equipment | Sports | 1.66× | ||
| 10 | Jugantor | News | 1.65× | ||
| 11 | Prime Minister of Bangladesh | Politics & Society | 1.64× | ||
| 12 | Sheikh Hasina | Politics & Society | 1.63× | ||
| 13 | TV9 (Telugu) | Movies & TV | 1.62× | ||
| 14 | Aaj Tak | Movies & TV | 1.59× | ||
| 15 | Cricbuzz | Sports | 1.57× | ||
| 16 | West Bengal | Travel & Leisure | 1.56× | ||
| 17 | Dhaka Division | Travel & Leisure | 1.56× | ||
| 18 | Comilla | Travel & Leisure | 1.56× | ||
| 19 | Haryanvi language | Politics & Society | 1.51× | ||
| 20 | Celebrity Gossip | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.49× | |
| Travelling | THRILL | 0.54× | |
| Early Adopter Mentality | POWER | 0.67× |
Music videos has an estimated audience of 4,905,462 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.6% of Music videos fans are female, 54.4% are male, with an average age of 37.9 years.
Music videos fans show strongest brand affinity for Cricbuzz (1.57×), Bhojpuri language (1.79×), and West Bengal (1.56×) over the country average.
Music videos fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Bhojpuri language (1.79×), West Bengal (1.56×), Prime Minister of Bangladesh (1.64×), and Indo-Iranian languages (1.72×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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