A data profile of the people who buy, follow and care about Music videos in Switzerland — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 1,590,836 people in Switzerland.
The average Music videos fan in Switzerland is 40.8 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Spotify, Livemusic, Alternative hip hop, with strongest over-indexing on Spotify (1.74× the country average).
Demographically, the Music videos audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Music videos fan in Switzerland is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Spotify.
The key figures that characterise the Music videos profile in Switzerland.
47.2% are female, 52.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 40.8 |
| Estimated audience size | 1,590,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Music videos audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~6K | 1.20× | |
| 02 | Canton of Glarus | ~7K | 1.19× | |
| 03 | Canton of Obwalden | ~7K | 1.17× | |
| 04 | Schaffhausen | ~10K | 1.07× | |
| 05 | Graubünden | ~40K | 1.01× | |
| 06 | Schwyz | ~20K | 1.01× | |
| 07 | Canton of Zug | ~20K | 1.01× | |
| 08 | Neuchatel | ~30K | 1.00× | |
| 09 | Thurgau | ~40K | 0.97× | |
| 10 | Solothurn | ~40K | 0.97× | |
| 11 | Basel-City | ~60K | 0.96× | |
| 12 | Fribourg | ~50K | 0.96× | |
| 13 | Basel-Landschaft | ~40K | 0.96× | |
| 14 | Valais | ~60K | 0.95× | |
| 15 | Aargau | ~90K | 0.94× | |
| 16 | Luzern | ~60K | 0.94× | |
| 17 | Canton of St. Gallen | ~70K | 0.93× | |
| 18 | Ticino | ~60K | 0.93× | |
| 19 | Canton of Geneva | ~100K | 0.92× | |
| 20 | Canton of Zürich | ~200K | 0.89× | |
| 21 | Vaud | ~100K | 0.88× | |
| 22 | Canton of Bern | ~100K | 0.87× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Independent music | Music & Radio | 1.96× | ||
| 02 | Underground hip hop | Music & Radio | 1.89× | ||
| 03 | Composer | Music & Radio | 1.86× | ||
| 04 | Livemusic | Music & Radio | 1.83× | ||
| 05 | Non-fiction books | Literature | 1.81× | ||
| 06 | Japanese hip hop | Music & Radio | 1.76× | ||
| 07 | British hip hop | Music & Radio | 1.75× | ||
| 08 | Spotify | Internet & Social Media | 1.74× | ||
| 09 | Atlanta hip hop | Music & Radio | 1.74× | ||
| 10 | Christian hip hop | Music & Radio | 1.72× | ||
| 11 | Korean hip hop | Music & Radio | 1.72× | ||
| 12 | Midwest hip hop | Music & Radio | 1.70× | ||
| 13 | West Coast hip hop | Music & Radio | 1.69× | ||
| 14 | Alternative hip hop | Music & Radio | 1.68× | ||
| 15 | Southern hip hop | Music & Radio | 1.65× | ||
| 16 | Hip-hop dance | Sports | 1.60× | ||
| 17 | Electro (music) | Music & Radio | 1.58× | ||
| 18 | Chicano rap | Music & Radio | 1.54× | ||
| 19 | Ariana Grande | Music & Radio | 1.53× | ||
| 20 | Plays | Literature | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Sustainability | BALANCE | 0.90× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.70× |
Music videos has an estimated audience of 1,590,836 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
47.2% of Music videos fans are female, 52.8% are male, with an average age of 40.8 years.
Music videos fans show strongest brand affinity for Spotify (1.74×), Livemusic (1.83×), and Alternative hip hop (1.68×) over the country average.
Music videos fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Livemusic (1.83×), Alternative hip hop (1.68×), Electro (music) (1.58×), and Underground hip hop (1.89×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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