A data profile of the people who buy, follow and care about Puchong in Malaysia — modelled from more than twelve digital signal sources. Puchong has an estimated audience of 2,124,462 people in Malaysia.
The average Puchong fan in Malaysia is 38.5 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Home Appliances, with strongest over-indexing on YouTube (1.68× the country average).
Demographically, the Puchong audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Puchong fan in Malaysia is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Puchong profile in Malaysia.
51.2% are female, 48.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 38.5 |
| Estimated audience size | 2,124,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Puchong audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 64.9% |
| Japan | 6.5% |
| United States | 6.3% |
Where the Puchong audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 2.92× | |
| 02 | Kuala Lumpur | ~700K | 1.89× | |
| 03 | Negeri Sembilan | ~100K | 1.44× | |
| 04 | Putrajaya | ~20K | 1.44× | |
| 05 | Johor | ~300K | 1.07× | |
| 06 | Perak | ~200K | 1.02× | |
| 07 | Malacca | ~80K | 1.02× | |
| 08 | Pahang | ~100K | 0.99× | |
| 09 | Penang | ~100K | 0.87× | |
| 10 | Labuan | ~10K | 0.85× | |
| 11 | Perlis | ~20K | 0.72× | |
| 12 | Kedah | ~100K | 0.71× | |
| 13 | Kelantan | ~70K | 0.68× | |
| 14 | Terengganu | ~60K | 0.66× | |
| 15 | Sarawak | ~90K | 0.51× | |
| 16 | Sabah | ~90K | 0.48× |
The strongest cross-interests of the Puchong audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.08× | |||
| 02 | Mortgage loans | Business & Career | 2.06× | ||
| 03 | Energy | Home & Garden | 2.04× | ||
| 04 | Documentary movies | Movies & TV | 2.04× | ||
| 05 | Home Appliances | Home & Garden | 1.96× | ||
| 06 | Home improvement | Home & Garden | 1.94× | ||
| 07 | Drama movies | Movies & TV | 1.80× | ||
| 08 | Coupons | Shopping | 1.75× | ||
| 09 | Boutiques | Fashion & Accessoires | 1.71× | ||
| 10 | Action movies | Movies & TV | 1.69× | ||
| 11 | YouTube | Movies & TV | 1.68× | ||
| 12 | Cooking | Food & Beverages | 1.68× | ||
| 13 | Fast food | Food & Beverages | 1.65× | ||
| 14 | Religion | Business & Career | 1.60× | ||
| 15 | Pop music | Music & Radio | 1.60× | ||
| 16 | Handbags | Fashion & Accessoires | 1.59× | ||
| 17 | Google Maps | Internet & Social Media | 1.55× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Comedy movies | Movies & TV | 1.54× | ||
| 20 | Rock music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Sustainability | BALANCE | 1.33× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.89× |
Puchong has an estimated audience of 2,124,462 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
51.2% of Puchong fans are female, 48.8% are male, with an average age of 38.5 years.
Puchong fans show strongest brand affinity for YouTube (1.68×), Cooking (1.68×), and Home Appliances (1.96×) over the country average.
Puchong fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Puchong itself, the audience over-indexes on Cooking (1.68×), Home Appliances (1.96×), Google Maps (1.55×), and Home improvement (1.94×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Puchong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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