A data profile of the people who buy, follow and care about Ozempic in Poland — modelled from more than twelve digital signal sources. Ozempic has an estimated audience of 1,753,799 people in Poland.
Ozempic has an estimated audience of 1,753,799 people in Poland. 80.6% are female, 19.4% are male, average age 43.5. Top brand affinities: Do it yourself (DIY), Gazeta Wyborcza, Organic food, Love & Sex, Veganism.
Top brand affinities include Do it yourself (DIY), Gazeta Wyborcza, Organic food, with strongest over-indexing on Do it yourself (DIY) (1.98× the country average).
Demographically, the Ozempic audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical Ozempic fan in Poland is more female, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Ozempic profile in Poland.
80.6% are female, 19.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 43.5 |
| Estimated audience size | 1,753,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 35% | |
| 40-49 | 35% | |
| 50+ | 14% |
of the worldwide Ozempic audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 10.2% |
| Germany | 5.8% |
The strongest cross-interests of the Ozempic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 4.45× | ||
| 02 | Crime fiction | Literature | 3.06× | ||
| 03 | International education | Business & Career | 2.95× | ||
| 04 | Love & Sex | Kids & Family | 2.87× | ||
| 05 | BB cream | Beauty & Wellness | 2.81× | ||
| 06 | Paleolithic diet | Health | 2.40× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 08 | Waxing | Beauty & Wellness | 1.75× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.73× | ||
| 10 | Digital photography | Business & Career | 1.66× | ||
| 11 | Duolingo | Business & Career | 1.65× | ||
| 12 | Gazeta Wyborcza | News | 1.62× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 1.62× | ||
| 14 | Organic food | Food & Beverages | 1.58× | ||
| 15 | Bikini | Fashion & Accessoires | 1.58× | ||
| 16 | Veganism | Food & Beverages | 1.57× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.56× | ||
| 18 | Organic farming | Food & Beverages | 1.55× | ||
| 19 | Artificial nails | Beauty & Wellness | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.91× | |
| DIY Mentality | THRILL | 1.45× | |
| Family Orientation | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.97× | |
| Early Adopter Mentality | POWER | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ozempic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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