A data profile of the people who buy, follow and care about Plus (telecommunications Poland) in Poland — modelled from more than twelve digital signal sources. Plus (telecommunications Poland) has an estimated audience of 1,366,273 people in Poland.
Plus (telecommunications Poland) has an estimated audience of 1,366,273 people in Poland. 48.9% are female, 51.1% are male, average age 38.6. Top brand affinities: Bank Zachodni WBK, Virgin Mobile, T-Mobile, Lycamobile, Cyfrowy Polsat.
Top brand affinities include Bank Zachodni WBK, Virgin Mobile, T-Mobile, with strongest over-indexing on Bank Zachodni WBK (10.03× the country average).
Demographically, the Plus (telecommunications Poland) audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Plus (telecommunications Poland) fan in Poland is balanced, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Bank Zachodni WBK.
The key figures that characterise the Plus (telecommunications Poland) profile in Poland.
48.9% are female, 51.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 38.6 |
| Estimated audience size | 1,366,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Plus (telecommunications Poland) audience comes from Poland.
| Country | Share |
|---|---|
| Netherlands | 32.7% |
| Poland | 18.0% |
| India | 8.6% |
The strongest cross-interests of the Plus (telecommunications Poland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgin Mobile | Technology & Electronics | 14.82× | ||
| 02 | Lycamobile | Technology & Electronics | 12.75× | ||
| 03 | Bank Zachodni WBK | Business & Career | 10.03× | ||
| 04 | Broadband | Technology & Electronics | 9.92× | ||
| 05 | Instant Gaming | Games | 6.21× | ||
| 06 | T-Mobile | Technology & Electronics | 3.87× | ||
| 07 | Love & Sex | Kids & Family | 3.25× | ||
| 08 | Cyfrowy Polsat | Movies & TV | 2.93× | ||
| 09 | M jak miłość | Movies & TV | 2.10× | ||
| 10 | TVP Sport | Sports | 2.08× | ||
| 11 | MBank | Business & Career | 2.06× | ||
| 12 | Polsat | Movies & TV | 2.05× | ||
| 13 | Filmweb | Movies & TV | 1.93× | ||
| 14 | Credit cards | Business & Career | 1.91× | ||
| 15 | Orange | Technology & Electronics | 1.78× | ||
| 16 | RTV Euro AGD | Shopping | 1.74× | ||
| 17 | Kaufland | Shopping | 1.66× | ||
| 18 | Auchan | Shopping | 1.63× | ||
| 19 | Rossmann | Shopping | 1.61× | ||
| 20 | Empik | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.68× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Plus (telecommunications Poland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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