A data profile of the people who buy, follow and care about Ralph Lauren in Poland — modelled from more than twelve digital signal sources. Ralph Lauren has an estimated audience of 1,344,901 people in Poland.
Ralph Lauren has an estimated audience of 1,344,901 people in Poland. 70.6% are female, 29.4% are male, average age 39.2. Top brand affinities: Lidl, H&M, Empik, Rossmann, Skirt.
Top brand affinities include Lidl, H&M, Empik, with strongest over-indexing on Lidl (1.52× the country average).
Demographically, the Ralph Lauren audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Ralph Lauren fan in Poland is more female, around 39.2 years old, with strong Individualism tendencies and a notable affinity for Lidl.
The key figures that characterise the Ralph Lauren profile in Poland.
70.6% are female, 29.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 39.2 |
| Estimated audience size | 1,344,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 14% |
of the worldwide Ralph Lauren audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 9.6% |
| China | 8.2% |
The strongest cross-interests of the Ralph Lauren audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swarovski | Fashion & Accessoires | 2.05× | ||
| 02 | Child development | Business & Career | 1.98× | ||
| 03 | Health And Beauty | Beauty & Wellness | 1.93× | ||
| 04 | H&M | Shopping | 1.85× | ||
| 05 | Tommy Hilfiger | Fashion & Accessoires | 1.82× | ||
| 06 | Party dress | Fashion & Accessoires | 1.78× | ||
| 07 | Home Design | Home & Garden | 1.76× | ||
| 08 | Sephora | Shopping | 1.75× | ||
| 09 | Grandparent | Kids & Family | 1.75× | ||
| 10 | Rossmann | Shopping | 1.73× | ||
| 11 | Skirt | Fashion & Accessoires | 1.63× | ||
| 12 | Cardigan (sweater) | Fashion & Accessoires | 1.58× | ||
| 13 | Blouse | Fashion & Accessoires | 1.57× | ||
| 14 | Bikini | Fashion & Accessoires | 1.57× | ||
| 15 | Pedicure | Beauty & Wellness | 1.55× | ||
| 16 | Childbirth | Kids & Family | 1.54× | ||
| 17 | Stradivarius | Shopping | 1.53× | ||
| 18 | Lidl | Shopping | 1.52× | ||
| 19 | Empik | Shopping | 1.51× | ||
| 20 | Zara | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Travelling | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Ralph Lauren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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