A data profile of the people who buy, follow and care about Sportswear (fashion) in Poland — modelled from more than twelve digital signal sources. Sportswear (fashion) has an estimated audience of 1,729,642 people in Poland.
Sportswear (fashion) has an estimated audience of 1,729,642 people in Poland. 65.5% are female, 34.5% are male, average age 37.2. Top brand affinities: IndyCar, Love & Sex, Lip balm, Impulse purchase, Sportswear (activewear).
Top brand affinities include IndyCar, Love & Sex, Lip balm, with strongest over-indexing on IndyCar (7.19× the country average).
Demographically, the Sportswear (fashion) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Sportswear (fashion) fan in Poland is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for IndyCar.
The key figures that characterise the Sportswear (fashion) profile in Poland.
65.5% are female, 34.5% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.2 |
| Estimated audience size | 1,729,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Sportswear (fashion) audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.8% |
| Italy | 4.9% |
The strongest cross-interests of the Sportswear (fashion) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IndyCar | Sports | 7.19× | ||
| 02 | Lip balm | Beauty & Wellness | 5.66× | ||
| 03 | Patagonia | Fashion & Accessoires | 5.30× | ||
| 04 | Energy bar | Food & Beverages | 5.30× | ||
| 05 | Montblanc (company) | Fashion & Accessoires | 5.21× | ||
| 06 | Love & Sex | Kids & Family | 4.43× | ||
| 07 | Under Armour | Fashion & Accessoires | 4.23× | ||
| 08 | The North Face | Fashion & Accessoires | 4.09× | ||
| 09 | Bottega Veneta | Fashion & Accessoires | 3.89× | ||
| 10 | Impulse purchase | Shopping | 3.55× | ||
| 11 | Hair iron | Beauty & Wellness | 3.46× | ||
| 12 | Uniqlo | Shopping | 3.44× | ||
| 13 | Eye shadow | Beauty & Wellness | 2.75× | ||
| 14 | First class travel | Travel & Leisure | 2.47× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 2.18× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.99× | ||
| 17 | Nike | Fashion & Accessoires | 1.96× | ||
| 18 | PUDELEK | News | 1.87× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 20 | Tattoos | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.88× | |
| Luxury Orientation | PREMIUM | 1.75× | |
| Family Orientation | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.82× | |
| Individualism | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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