A data profile of the people who buy, follow and care about History in Portugal — modelled from more than twelve digital signal sources. History has an estimated audience of 3,794,515 people in Portugal.
The average History fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include MSN, Library, Macau, with strongest over-indexing on MSN (1.51× the country average).
Demographically, the History audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical History fan in Portugal is more female, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for MSN.
The key figures that characterise the History profile in Portugal.
57.1% are female, 42.9% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 46.1 |
| Estimated audience size | 3,794,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide History audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
Where the History audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~400K | 1.81× | |
| 02 | Lisbon District | ~2M | 1.56× | |
| 03 | Madeira | ~100K | 1.31× | |
| 04 | Setúbal District | ~500K | 1.29× | |
| 05 | Leiria District | ~200K | 1.12× | |
| 06 | Porto District | ~900K | 1.10× | |
| 07 | Santarém District | ~200K | 1.10× | |
| 08 | Coimbra District | ~200K | 1.04× | |
| 09 | Aveiro District | ~300K | 1.03× | |
| 10 | Viseu District | ~100K | 1.03× | |
| 11 | Braga District | ~400K | 1.01× | |
| 12 | Beja District | ~60K | 0.97× | |
| 13 | Azores | ~100K | 0.95× | |
| 14 | Évora District | ~60K | 0.94× | |
| 15 | Guarda District | ~50K | 0.94× | |
| 16 | Bragança District | ~40K | 0.94× | |
| 17 | Portalegre District | ~40K | 0.94× | |
| 18 | Viana do Castelo District | ~90K | 0.93× | |
| 19 | Castelo Branco District | ~70K | 0.93× | |
| 20 | Vila Real District | ~60K | 0.92× |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fernando Pessoa | Literature | 1.90× | ||
| 02 | This Is Us (TV series) | Movies & TV | 1.77× | ||
| 03 | TNT (TV channel) | Movies & TV | 1.76× | ||
| 04 | Juliana Paes | Movies & TV | 1.73× | ||
| 05 | Michael Douglas | Movies & TV | 1.68× | ||
| 06 | Hans Zimmer | Music & Radio | 1.63× | ||
| 07 | Deborah Secco | Movies & TV | 1.62× | ||
| 08 | Yahoo! | Internet & Social Media | 1.61× | ||
| 09 | Anthony Hopkins | Movies & TV | 1.60× | ||
| 10 | Andrea Bocelli | Music & Radio | 1.59× | ||
| 11 | Amy Adams | Movies & TV | 1.55× | ||
| 12 | Criminal Minds | Movies & TV | 1.54× | ||
| 13 | Macau | Travel & Leisure | 1.52× | ||
| 14 | Queen (band) | Music & Radio | 1.52× | ||
| 15 | Vietnam | Travel & Leisure | 1.52× | ||
| 16 | MSN | News | 1.51× | ||
| 17 | Library | Literature | 1.51× | ||
| 18 | Nicole Kidman | Movies & TV | 1.51× | ||
| 19 | Gluten | Health | 1.51× | ||
| 20 | The Big Bang Theory | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Community Orientation | OPEN | 1.18× | |
| Pet Ownership | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.90× | |
| Career Orientation | POWER | 0.96× | |
| Sports Activity | POWER | 0.99× |
History has an estimated audience of 3,794,515 people in Portugal, concentrated in Lisbon District and Porto District.
57.1% of History fans are female, 42.9% are male, with an average age of 46.1 years.
History fans show strongest brand affinity for MSN (1.51×), Library (1.51×), and Macau (1.52×) over the country average.
History fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond History itself, the audience over-indexes on Library (1.51×), Macau (1.52×), Fernando Pessoa (1.9×), and Nicole Kidman (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.