A data profile of the people who buy, follow and care about Five Guys in Sweden — modelled from more than twelve digital signal sources. Five Guys has an estimated audience of 125,816 people in Sweden.
Five Guys has an estimated audience of 125,816 people in Sweden. 63.5% are female, 36.5% are male, average age 38.4. Top brand affinities: Smashburger, rose wine, Onion ring, Shake Shack, Tasty.
Top brand affinities include Smashburger, rose wine, Onion ring, with strongest over-indexing on Smashburger (47.99× the country average).
Demographically, the Five Guys audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Five Guys fan in Sweden is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Smashburger.
The key figures that characterise the Five Guys profile in Sweden.
63.5% are female, 36.5% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 38.4 |
| Estimated audience size | 125,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Five Guys audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 6.6% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Five Guys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Onion ring | Food & Beverages | 62.43× | ||
| 02 | Burger Time | Food & Beverages | 57.12× | ||
| 03 | Shake Shack | Food & Beverages | 51.38× | ||
| 04 | Smashburger | Food & Beverages | 47.99× | ||
| 05 | Jack in the Box | Food & Beverages | 45.77× | ||
| 06 | Word search | Games | 29.70× | ||
| 07 | Chick-fil-A | Food & Beverages | 27.57× | ||
| 08 | rose wine | Food & Beverages | 26.96× | ||
| 09 | Dance Moms | Movies & TV | 23.81× | ||
| 10 | Tasty | Food & Beverages | 18.28× | ||
| 11 | Buffalo wing | Food & Beverages | 17.81× | ||
| 12 | Jamie Oliver | Food & Beverages | 12.72× | ||
| 13 | Taco Bell | Food & Beverages | 11.26× | ||
| 14 | Local food | Food & Beverages | 4.27× | ||
| 15 | Arabian horse | Pets & Animals | 3.63× | ||
| 16 | Blocket | Shopping | 1.81× | ||
| 17 | Ice Hockey World Championships | Sports | 1.72× | ||
| 18 | Ludvig Åberg | Sports | 1.56× | ||
| 19 | Hemnet | Home & Garden | 1.54× | ||
| 20 | Biltema | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.78× | |
| Individualism | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Five Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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