A data profile of the people who buy, follow and care about Kungsträdgården in Sweden — modelled from more than twelve digital signal sources. Kungsträdgården has an estimated audience of 1,125,182 people in Sweden.
Kungsträdgården has an estimated audience of 1,125,182 people in Sweden. 56.4% are female, 43.6% are male, average age 46.1. Top brand affinities: Systembolaget, Stockholm, Sveriges Television, Elgiganten, Scandinavia.
Top brand affinities include Systembolaget, Stockholm, Sveriges Television, with strongest over-indexing on Systembolaget (1.57× the country average).
Demographically, the Kungsträdgården audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Kungsträdgården fan in Sweden is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Kungsträdgården profile in Sweden.
56.4% are female, 43.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.1 |
| Estimated audience size | 1,125,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Kungsträdgården audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 89.8% |
| Germany | 1.1% |
| United States | 1.1% |
The strongest cross-interests of the Kungsträdgården audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stockholm | Travel & Leisure | 2.00× | ||
| 02 | Festival | Music & Radio | 1.66× | ||
| 03 | Fiction books | Literature | 1.64× | ||
| 04 | Bars | Travel & Leisure | 1.63× | ||
| 05 | Cruises | Travel & Leisure | 1.62× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.62× | ||
| 07 | Dogs | Pets & Animals | 1.59× | ||
| 08 | Scandinavia | Travel & Leisure | 1.58× | ||
| 09 | Systembolaget | Shopping | 1.57× | ||
| 10 | Momondo | Travel & Leisure | 1.57× | ||
| 11 | Intersport | Shopping | 1.57× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 13 | Hair products | Beauty & Wellness | 1.55× | ||
| 14 | Ryanair | Travel & Leisure | 1.53× | ||
| 15 | Dinner | Food & Beverages | 1.53× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.52× | ||
| 17 | Elgiganten | Shopping | 1.52× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Museum | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Kungsträdgården. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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