American Ultra Audience in United States

American Ultra logo

American Ultra has an estimated audience of 278,969 people in United States. 60.5% are female, 39.5% are male, average age 27.3. Top regions: California, Texas, Florida. Top brand affinities: Clonakilty, Maracaibo, Vocal harmony, Klis, Jeep FJ.

The average American Ultra fan in United States is 27.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clonakilty, Maracaibo, Vocal harmony, with strongest over-indexing on Clonakilty (558.89× the country average). Demographically, the American Ultra audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of American Ultra fans

Demographic split for American Ultra audience in United States
MetricValue
Female60.5%
Male39.5%
Average age27.3
Estimated audience size278,969

Audience persona

The typical American Ultra fan in United States is more female, around 27.3 years old, with strong Patriotism tendencies and a notable affinity for Clonakilty.

Top regions in United States

Top regions ranked by reach for American Ultra in United States
RegionReachAffinity
California29,0600.95×
Texas25,4011.06×
Florida16,4100.87×
New York11,3150.73×
Ohio9,6051.12×
Illinois8,5930.92×
Pennsylvania8,1970.87×
Michigan7,7991.07×
Georgia7,6060.89×
North Carolina7,5510.9×
Washington6,8121.22×
Arizona6,2971.11×
Indiana5,8991.16×
Tennessee5,7771.03×
Virginia5,7420.84×
Missouri5,5441.23×
Colorado5,3151.21×
New Jersey4,5610.64×
Oregon4,4211.38×
Oklahoma4,3431.4×
Wisconsin4,1901×
Massachusetts3,8710.7×
Kentucky3,8611.1×
South Carolina3,8340.91×
Minnesota3,7680.94×
Louisiana3,5170.98×
Maryland3,4640.72×
Alabama3,3060.85×
Nevada3,0331.12×
Arkansas2,7801.21×
Kansas2,6771.22×
Utah2,6301.05×
Iowa2,4771.08×
Mississippi2,0350.89×
Connecticut1,9800.71×
Idaho1,7161.23×
New Mexico1,6521.18×
West Virginia1,5231.17×
Nebraska1,4321.02×
Maine1,0351.04×
Montana1,0231.32×
New Hampshire9340.85×
Hawaii8710.73×
Alaska7961.33×
Rhode Island6270.71×
North Dakota6061.06×
South Dakota5950.92×
Delaware5460.71×
Wyoming5181.25×
Vermont4360.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Ultra audience
BrandAffinityCategory
Clonakilty558.89×Travel & Leisure
Maracaibo37.19×Travel & Leisure
Vocal harmony12.79×Music & Radio
Klis196.47×Travel & Leisure
Jeep FJ133.52×Cars & Mobility
Alaska2.02×Travel & Leisure
Guy Fieri4.47×Movies & TV
JDSU3.48×Business & Career
Horeca16.04×Travel & Leisure
Hauptschule14.23×Kids & Family
Pai gow20×Games
Google Photos2.08×Technology & Electronics
Takers7.78×Movies & TV
Theocracy6.51×Music & Radio
Fairy godmother6×Literature
Knauf Insulation20×Business & Career
Kansas1.88×Travel & Leisure
Gloria5.71×Music & Radio
The Halal Guys4.35×Food & Beverages
Personalised Gifts2.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Ultra audience
TraitClusterScore
PatriotismCONSERVATISM3.15
LGBTQ+ IdentityOPEN1.6
ExtroversionTHRILL1.53
IndulgenceJOY1.31
TravellingTHRILL1.28
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for American Ultra
CountryShare
United States57.5%
Germany11.5%
United Kingdom9.3%

See American Ultra audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does American Ultra have in United States?

American Ultra has an estimated audience of 278,969 people in United States, concentrated in California and Texas.

What is the gender split and age of American Ultra fans?

60.5% of American Ultra fans are female, 39.5% are male, with an average age of 27.3 years.

Which brands do American Ultra fans like most?

American Ultra fans show strongest brand affinity for Clonakilty (558.89×), Maracaibo (37.19×), and Vocal harmony (12.79×) over the country average.

Where do American Ultra fans live in United States?

American Ultra fans in United States are most concentrated in California (reach 29,060), Texas (reach 25,401), and Florida (reach 16,410). These three regions account for the largest share of the active audience.

What other brands do American Ultra fans also like?

Beyond American Ultra itself, the audience over-indexes on Maracaibo (37.19×), Vocal harmony (12.79×), Klis (196.47×), and Jeep FJ (133.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Ultra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.