Rascasse Audience Intelligence

American Ultra Audience in United States

A data profile of the people who buy, follow and care about American Ultra in United States — modelled from more than twelve digital signal sources. American Ultra has an estimated audience of 299,552 people in United States.

#4352among Movie / TV Show / Series in United States#8757in Movies & TV

The average American Ultra fan in United States is 27.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Tropic Thunder, Austin Powers (film series), with strongest over-indexing on Obsessed (2009 film) (430.63× the country average).

Demographically, the American Ultra audience skews more female with an average age of 27.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Ultra fan in United States is more female, around 27.3 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Ultra profile in United States.

Audience size
300K
in United States
Gender
60.5%♀
39.5% male
Age
27.3
average years
Country rank
#48439
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Ultra viewers

60.5% are female, 39.5% are male, average age 27.3.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for American Ultra audience in United States
MetricValue
Female60.5%
Male39.5%
Average age27.3
Estimated audience size299,552
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the American Ultra audience in United States
Age bracketShare%
16-1965%
20-2910%
30-3910%
40-498%
50+7%
Fig. 04

Worldwide distribution

57.2%

of the worldwide American Ultra audience comes from United States.

Worldwide audience distribution share by country for American Ultra
CountryShare
United States57.2%
United Kingdom10.5%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Ultra audience in United States is strongest.

Fig. 05

Top regions by affinity

American Ultra fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~4K1.36×
02Alaska<1K1.29×
03West Virginia~2K1.23×
04Montana<1K1.22×
05Oregon~4K1.21×
06Arkansas~3K1.20×
07Missouri~5K1.18×
08Idaho~2K1.16×
09Kansas~3K1.15×
10New Mexico~2K1.15×
11Iowa~3K1.13×
12Kentucky~4K1.12×
13Wyoming<1K1.12×
14Washington~6K1.10×
15Arizona~6K1.09×
16Indiana~6K1.09×
17Colorado~5K1.08×
18North Dakota<1K1.07×
19Nebraska~1K1.06×
20Texas~30K1.05×
21Ohio~9K1.04×
22Louisiana~4K1.04×
23Michigan~8K1.03×
24Nevada~3K1.03×
25Mississippi~2K1.03×
26South Dakota<1K1.02×
27Tennessee~6K1.01×
28Wisconsin~4K1.00×
29Utah~2K0.99×
30Maine<1K0.99×
31South Carolina~4K0.95×
32Alabama~4K0.95×
33North Carolina~8K0.93×
34Georgia~8K0.92×
35Minnesota~4K0.92×
36California~30K0.90×
37New Hampshire<1K0.90×
38Illinois~8K0.89×
39Florida~20K0.86×
40Pennsylvania~8K0.85×
41Rhode Island<1K0.85×
42Delaware<1K0.85×
43Hawaii<1K0.83×
44Virginia~6K0.82×
45Maryland~4K0.80×
46Connecticut~2K0.80×
47New York~10K0.73×
48Massachusetts~4K0.73×
49Washington, District of Columbia<1K0.68×
50New Jersey~5K0.67×
Fig. 06

Affinity by region

Affinity by region — American Ultra, United States
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Ultra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Ultra audience
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV430.63×
02Tropic ThunderMovies & TV370.46×
03The Man from U.N.C.L.E.Movies & TV314.71×
04The LobsterMovies & TV167.11×
05Basic InstinctMovies & TV148.37×
06SuspiriaMovies & TV143.48×
07Austin Powers (film series)Movies & TV140.22×
08Miami ViceMovies & TV128.14×
0910 Cloverfield LaneMovies & TV106.06×
10Papa Gino'sFood & Beverages94.77×
11Dexter's LaboratoryLiterature93.90×
12Cottage Inn PizzaFood & Beverages93.69×
13David FincherMovies & TV90.01×
14Beverly Hills CopMovies & TV85.28×
15Zero Dark ThirtyMovies & TV77.51×
16London Has FallenMovies & TV37.43×
17DiGiornoFood & Beverages35.72×
18Blade RunnerMovies & TV33.79×
19Eyes Wide ShutMovies & TV20.00×
20Winona RyderMovies & TV18.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Ultra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Ultra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.91×
SpiritualityBALANCE1.56×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Ultra audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Ultra have in United States?

American Ultra has an estimated audience of 299,552 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Ultra viewers?

60.5% of American Ultra fans are female, 39.5% are male, with an average age of 27.3 years.

03

Which brands do American Ultra fans like most?

American Ultra fans show strongest brand affinity for Obsessed (2009 film) (430.63×), Tropic Thunder (370.46×), and Austin Powers (film series) (140.22×) over the country average.

04

Where do American Ultra fans live in United States?

American Ultra fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Ultra fans also like?

Beyond American Ultra itself, the audience over-indexes on Tropic Thunder (370.46×), Austin Powers (film series) (140.22×), The Man from U.N.C.L.E. (314.71×), and Miami Vice (128.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See American Ultra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Ultra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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