DiGiorno Audience in United States

DiGiorno logo

DiGiorno has an estimated audience of 912,671 people in United States. 43.0% are female, 57.0% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Blaze Pizza, Tombstone (pizza), FlightAware, Tim Horton, Paul Newman.

The average DiGiorno fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Blaze Pizza, Tombstone (pizza), FlightAware, with strongest over-indexing on Blaze Pizza (52.73× the country average). Demographically, the DiGiorno audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of DiGiorno fans

Demographic split for DiGiorno audience in United States
MetricValue
Female43.0%
Male57.0%
Average age40.7
Estimated audience size912,671

Audience persona

The typical DiGiorno fan in United States is more male, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Blaze Pizza.

Top regions in United States

Top regions ranked by reach for DiGiorno in United States
RegionReachAffinity
California100,7201×
Texas79,2171.01×
Florida53,3540.86×
New York50,5700.99×
Illinois35,1611.16×
Ohio34,5501.23×
Pennsylvania32,8011.07×
North Carolina30,8361.12×
Georgia30,2441.08×
Michigan26,8191.12×
Virginia24,9671.12×
Tennessee20,7371.13×
Washington19,8341.08×
Arizona19,6111.05×
Indiana19,3201.16×
New Jersey19,2290.83×
Massachusetts16,8070.93×
Maryland15,3900.98×
Missouri15,0191.02×
Wisconsin15,0011.09×
Minnesota14,3131.09×
Colorado14,1990.99×
Kentucky14,1901.24×
South Carolina13,4850.98×
Alabama13,3741.05×
Louisiana12,1671.03×
Oregon11,0111.05×
Oklahoma9,7810.97×
Connecticut8,6170.94×
Nevada8,4610.96×
Iowa7,8681.05×
Arkansas7,7161.03×
Utah7,2970.89×
Mississippi7,0360.94×
Kansas6,9930.97×
West Virginia4,7271.11×
Nebraska4,5901×
Idaho4,1430.91×
New Mexico3,9230.86×
New Hampshire3,7301.04×
Hawaii3,6750.94×
Maine3,3761.03×
Rhode Island2,5820.89×
Washington, District of Columbia2,4940.91×
Alaska2,3191.19×
Delaware2,1690.86×
Montana2,0210.8×
South Dakota1,9950.95×
North Dakota1,6080.86×
Vermont1,3480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DiGiorno audience
BrandAffinityCategory
Blaze Pizza52.73×Food & Beverages
Tombstone (pizza)30.2×Food & Beverages
FlightAware15.97×Travel & Leisure
Tim Horton8.72×Sports
Paul Newman14.43×Movies & TV
Papa Gino's30.53×Food & Beverages
Gatti's Pizza34.26×Food & Beverages
Cary Elwes13.79×Movies & TV
Little Caesars4.18×Food & Beverages
Pizza Hut3.19×Food & Beverages
Panda Express3.73×Food & Beverages
Burger King3.09×Food & Beverages
Turner & Hooch32.43×Movies & TV
Ride Along 234.76×Movies & TV
Panera Bread3.14×Food & Beverages
CVS Pharmacy2.94×Shopping
Cameron Jordan24.16×Sports
American Ultra35.72×Movies & TV
southwest airlines3.28×Travel & Leisure
Cottage Inn Pizza32.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DiGiorno audience
TraitClusterScore
IndulgenceJOY1.33
ExtroversionTHRILL1.29
LGBTQ+ IdentityOPEN1.18
Quality AwarenessPREMIUM1.16
Social Media UsageJOY1.1
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for DiGiorno
CountryShare
United States87.5%
Canada3.2%
United Kingdom1.2%

See DiGiorno audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does DiGiorno have in United States?

DiGiorno has an estimated audience of 912,671 people in United States, concentrated in California and Texas.

What is the gender split and age of DiGiorno fans?

43.0% of DiGiorno fans are female, 57.0% are male, with an average age of 40.7 years.

Which brands do DiGiorno fans like most?

DiGiorno fans show strongest brand affinity for Blaze Pizza (52.73×), Tombstone (pizza) (30.2×), and FlightAware (15.97×) over the country average.

Where do DiGiorno fans live in United States?

DiGiorno fans in United States are most concentrated in California (reach 100,720), Texas (reach 79,217), and Florida (reach 53,354). These three regions account for the largest share of the active audience.

What other brands do DiGiorno fans also like?

Beyond DiGiorno itself, the audience over-indexes on Tombstone (pizza) (30.2×), FlightAware (15.97×), Tim Horton (8.72×), and Paul Newman (14.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DiGiorno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.