Ameristar Casinos Audience in United States

Ameristar Casinos logo

Ameristar Casinos has an estimated audience of 529,352 people in United States. 49.4% are female, 50.6% are male, average age 46.1. Top regions: Missouri, Illinois, Colorado. Top brand affinities: Kevin Carroll, Sailor, Waukesha County, Wisconsin, San Pellegrino, Pro-Ject.

The average Ameristar Casinos fan in United States is 46.1 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Colorado. Top brand affinities include Kevin Carroll, Sailor, Waukesha County, Wisconsin, with strongest over-indexing on Kevin Carroll (54.75× the country average). Demographically, the Ameristar Casinos audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Ameristar Casinos fans

Demographic split for Ameristar Casinos audience in United States
MetricValue
Female49.4%
Male50.6%
Average age46.1
Estimated audience size529,352

Audience persona

The typical Ameristar Casinos fan in United States is balanced, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Ameristar Casinos in United States
RegionReachAffinity
Missouri125,74214.74×
Illinois34,9111.98×
Colorado31,3053.75×
Mississippi28,8876.62×
Nebraska26,1139.84×
Kansas21,5555.17×
Indiana17,9931.86×
Iowa11,3522.6×
Texas5,2280.11×
California2,6650.05×
Florida2,4250.07×
Louisiana2,1950.32×
Georgia1,8680.11×
Ohio1,8070.11×
Michigan1,7990.13×
Tennessee1,4320.13×
New York1,3060.04×
Oklahoma1,3030.22×
Minnesota1,2980.17×
Wisconsin1,1350.14×
North Carolina9900.06×
Arkansas9650.22×
Arizona8850.08×
Kentucky7640.12×
Alabama7510.1×
Nevada7360.14×
Pennsylvania7150.04×
Virginia6160.05×
Washington5900.06×
South Dakota4580.37×
New Jersey4260.03×
South Carolina4250.05×
Oregon3860.06×
Utah3210.07×
Maryland3130.03×
New Mexico3010.11×
Wyoming2990.38×
Massachusetts2640.03×
Idaho2520.09×
Montana1880.13×
North Dakota1470.14×
Connecticut1280.02×
Hawaii1250.06×
West Virginia1080.04×
Washington, District of Columbia990.06×
Alaska740.07×
New Hampshire700.03×
Vermont620.07×
Rhode Island590.03×
Maine590.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ameristar Casinos audience
BrandAffinityCategory
Kevin Carroll54.75×Movies & TV
Sailor9.86×Travel & Leisure
Waukesha County, Wisconsin16.42×Travel & Leisure
San Pellegrino6.66×Food & Beverages
Pro-Ject3.7×Music & Radio
John Stuart Mill15×Politics & Society
Noodle (Gorillaz)2.54×Music & Radio
Jesse Plemons2.12×Movies & TV
Justice1.76×Politics & Society
Glossier3.16×Beauty & Wellness
Staycation1.64×Home & Garden
Home staging2.57×Home & Garden
American Jewish University15.69×Business & Career
Piyush Goyal18.76×Politics & Society
South Asian cuisine4.18×Food & Beverages
Stracchino13.67×Food & Beverages
Ulysses S. Grant2.81×Politics & Society
Urban horticulture1.64×Home & Garden
Captain America (1990 film)1.73×Movies & TV
Halsey, Oregon3.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ameristar Casinos audience
TraitClusterScore
Community OrientationOPEN1.53
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.31
IndulgenceJOY1.29
Career OrientationPOWER1.28
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Ameristar Casinos
CountryShare
United States99.4%
Mexico0.3%
Japan0.1%

See Ameristar Casinos audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Ameristar Casinos have in United States?

Ameristar Casinos has an estimated audience of 529,352 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Ameristar Casinos fans?

49.4% of Ameristar Casinos fans are female, 50.6% are male, with an average age of 46.1 years.

Which brands do Ameristar Casinos fans like most?

Ameristar Casinos fans show strongest brand affinity for Kevin Carroll (54.75×), Sailor (9.86×), and Waukesha County, Wisconsin (16.42×) over the country average.

Where do Ameristar Casinos fans live in United States?

Ameristar Casinos fans in United States are most concentrated in Missouri (reach 125,742), Illinois (reach 34,911), and Colorado (reach 31,305). These three regions account for the largest share of the active audience.

What other brands do Ameristar Casinos fans also like?

Beyond Ameristar Casinos itself, the audience over-indexes on Sailor (9.86×), Waukesha County, Wisconsin (16.42×), San Pellegrino (6.66×), and Pro-Ject (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ameristar Casinos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.