Andes Audience in United States

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Andes has an estimated audience of 2,833,052 people in United States. 50.6% are female, 49.4% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Home construction, Mackenzie Foy, Spinal muscular atrophy, iZombie.

The average Andes fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Home construction, Mackenzie Foy, with strongest over-indexing on Minnesota (3.42× the country average). Demographically, the Andes audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Andes fans

Demographic split for Andes audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.1
Estimated audience size2,833,052

Audience persona

The typical Andes fan in United States is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Andes in United States
RegionReachAffinity
California357,6571.15×
Texas268,2741.1×
New York198,0811.25×
Florida182,0490.95×
Illinois104,3291.11×
Pennsylvania85,4560.9×
North Carolina83,9820.99×
Georgia83,4050.96×
Washington81,9351.44×
Virginia77,1091.12×
Arizona74,7801.29×
Missouri67,9231.49×
New Jersey67,7490.94×
Ohio67,3520.77×
Tennessee61,0781.07×
Massachusetts59,2491.06×
Michigan56,2370.76×
Colorado50,1991.12×
Maryland46,2230.95×
Indiana41,7200.81×
Minnesota40,2780.99×
Louisiana37,1981.02×
South Carolina37,1490.87×
Oregon36,2431.12×
Wisconsin32,5700.76×
Kansas31,9021.43×
Connecticut31,0691.09×
Alabama30,9550.78×
Oklahoma30,4400.97×
Kentucky28,6930.81×
Utah27,4991.08×
Arkansas23,7711.02×
Maine22,2232.19×
Nevada20,9920.77×
Iowa16,2660.7×
Mississippi15,3750.66×
New Mexico12,2440.86×
Idaho12,0590.85×
Hawaii11,1970.92×
Washington, District of Columbia10,9881.29×
Nebraska10,2410.72×
New Hampshire10,1560.91×
West Virginia9,2750.7×
Rhode Island8,5450.95×
Montana6,6890.85×
Alaska6,3331.04×
Vermont5,7301.15×
South Dakota5,6590.86×
North Dakota5,6120.96×
Delaware4,5220.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andes audience
BrandAffinityCategory
Minnesota3.42×Travel & Leisure
Home construction1.63×Home & Garden
Mackenzie Foy8.47×Fashion & Accessoires
Spinal muscular atrophy9.54×Health
iZombie7.3×Movies & TV
Penn & Teller4.41×Movies & TV
Justice1.5×Politics & Society
JTV (Indonesia)2.78×
Dental hygienist2.46×Health
Mad About You4.13×Movies & TV
Toros de Tijuana6.83×Sports
Nasal cavity2.02×Health
Stop Bullying3.99×Politics & Society
My Name Is Khan7.19×Movies & TV
The Boomtown Rats12.48×Music & Radio
Ixtapaluca3.8×Travel & Leisure
Ext JS6.06×Technology & Electronics
Cultural studies2.53×Business & Career
War on Terror1.53×Politics & Society
Cockpit1.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andes audience
TraitClusterScore
TravellingTHRILL1.73
Sports ActivityPOWER1.53
Luxury OrientationPREMIUM1.33
Urban LifestyleOPEN1.3
Risk AppetiteTHRILL1.23
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Andes
CountryShare
United States72.4%
Colombia6.4%
France3.7%

See Andes audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Andes have in United States?

Andes has an estimated audience of 2,833,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Andes fans?

50.6% of Andes fans are female, 49.4% are male, with an average age of 41.1 years.

Which brands do Andes fans like most?

Andes fans show strongest brand affinity for Minnesota (3.42×), Home construction (1.63×), and Mackenzie Foy (8.47×) over the country average.

Where do Andes fans live in United States?

Andes fans in United States are most concentrated in California (reach 357,657), Texas (reach 268,274), and New York (reach 198,081). These three regions account for the largest share of the active audience.

What other brands do Andes fans also like?

Beyond Andes itself, the audience over-indexes on Home construction (1.63×), Mackenzie Foy (8.47×), Spinal muscular atrophy (9.54×), and iZombie (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.