Applied psychology Audience in United States

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Applied psychology has an estimated audience of 328,025 people in United States. 64.8% are female, 35.2% are male, average age 40.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Nationality, Google Home.

The average Applied psychology fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Applied psychology audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Applied psychology fans

Demographic split for Applied psychology audience in United States
MetricValue
Female64.8%
Male35.2%
Average age40.2
Estimated audience size328,025

Audience persona

The typical Applied psychology fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Applied psychology in United States
RegionReachAffinity
California43,6561.21×
New York29,0661.59×
Texas22,3200.79×
Florida14,1730.64×
Illinois11,8071.08×
Pennsylvania10,3160.93×
New Jersey9,8331.18×
North Carolina9,4090.95×
Massachusetts9,3401.45×
Virginia8,5431.07×
Georgia8,5380.84×
Missouri6,1511.16×
Ohio5,7820.57×
Michigan5,4580.64×
South Carolina5,3031.07×
Washington5,0270.76×
Maryland4,7020.83×
Arizona4,6580.7×
Indiana4,5210.75×
Mississippi4,3751.62×
Minnesota3,7920.81×
Tennessee3,5610.54×
Louisiana3,3880.8×
Oregon2,7610.73×
Arkansas2,7581.02×
Connecticut2,7220.83×
Alabama2,4530.54×
Oklahoma2,4520.67×
Kentucky2,4130.59×
Colorado2,3790.46×
Wisconsin2,2700.46×
Nevada2,2370.71×
Kansas1,9370.75×
Hawaii1,8501.31×
Iowa1,8390.68×
Idaho1,5060.92×
West Virginia1,3980.92×
Alaska1,3951.99×
New Hampshire1,3441.04×
Utah1,2810.44×
Washington, District of Columbia1,2591.28×
Nebraska1,2220.74×
Montana1,2161.34×
Rhode Island1,2051.15×
South Dakota1,2011.58×
North Dakota1,1691.73×
Delaware1,1621.28×
Wyoming1,1312.33×
New Mexico1,1220.68×
Maine1,1120.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Applied psychology audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.04×Internet & Social Media
Governor of Michigan15.24×Politics & Society
Nationality4.17×Politics & Society
Google Home11.19×Technology & Electronics
headspace16.1×Health
Wok9.53×Food & Beverages
Grace Slick12.53×Music & Radio
Cherish (group)14.79×Music & Radio
Ira Glass22.33×Music & Radio
Fairy godmother8.35×Literature
Guitarist (magazine)11.92×Music & Radio
El Paso County, Colorado12.28×Travel & Leisure
Cryptic crossword14.47×Technology & Electronics
Solo climbing6.35×Sports
TV Fanatic9.35×Movies & TV
Cullinan Diamond14.56×
Natural rubber1.77×Cars & Mobility
Preta Gil17.5×Music & Radio
Hardik Pandya12.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Applied psychology audience
TraitClusterScore
Community OrientationOPEN2.4
Career OrientationPOWER2.4
MindfulnessBALANCE2.13
Family OrientationCONSERVATISM1.67
SpiritualityBALANCE1.65
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for Applied psychology
CountryShare
United States11.1%
Brazil6.7%
Mexico5.1%

See Applied psychology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Applied psychology have in United States?

Applied psychology has an estimated audience of 328,025 people in United States, concentrated in California and New York.

What is the gender split and age of Applied psychology fans?

64.8% of Applied psychology fans are female, 35.2% are male, with an average age of 40.2 years.

Which brands do Applied psychology fans like most?

Applied psychology fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.04×), and Governor of Michigan (15.24×) over the country average.

Where do Applied psychology fans live in United States?

Applied psychology fans in United States are most concentrated in California (reach 43,656), New York (reach 29,066), and Texas (reach 22,320). These three regions account for the largest share of the active audience.

What other brands do Applied psychology fans also like?

Beyond Applied psychology itself, the audience over-indexes on Goop (11.04×), Governor of Michigan (15.24×), Nationality (4.17×), and Google Home (11.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Applied psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.