Arbitration Audience in United States

Arbitration logo

Arbitration has an estimated audience of 1,523,575 people in United States. 53.0% are female, 47.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Kendra Scott, Nationality, Combat sport, TeachHUB.

The average Arbitration fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Kendra Scott, Nationality, with strongest over-indexing on Minnesota (2.64× the country average). Demographically, the Arbitration audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Arbitration fans

Demographic split for Arbitration audience in United States
MetricValue
Female53.0%
Male47.0%
Average age39.9
Estimated audience size1,523,575

Audience persona

The typical Arbitration fan in United States is balanced, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Arbitration in United States
RegionReachAffinity
California228,5251.36×
Texas149,7551.14×
Florida113,6301.1×
New York100,6701.18×
Illinois58,5281.15×
Georgia56,6561.21×
North Carolina54,6851.19×
Pennsylvania51,8431.01×
Ohio42,0590.9×
New Jersey40,6391.05×
Michigan39,741
Virginia39,6441.07×
Washington34,1221.12×
Arizona33,4451.08×
Tennessee32,7851.07×
Massachusetts29,4620.98×
Maryland27,2881.04×
Indiana26,3260.95×
Missouri25,4961.04×
Colorado23,5760.98×
South Carolina23,3231.02×
Alabama21,250
Louisiana21,0701.07×
Minnesota20,0550.92×
Kentucky18,7770.98×
Oregon18,3991.05×
Wisconsin18,3810.8×
Oklahoma17,9571.06×
Mississippi15,0981.2×
Connecticut14,9550.98×
Nevada14,8511.01×
Arkansas13,6101.08×
Utah13,4620.99×
Kansas11,6510.97×
Iowa11,4700.91×
Hawaii7,9521.21×
Nebraska6,9110.9×
West Virginia6,7490.95×
New Mexico6,6610.87×
Idaho6,5400.86×
Washington, District of Columbia6,1381.34×
New Hampshire4,9700.83×
Rhode Island4,5870.95×
Maine4,3190.79×
Delaware3,7640.9×
Montana3,4210.81×
South Dakota2,8190.8×
Alaska2,7110.83×
North Dakota2,6470.85×
Vermont1,9950.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arbitration audience
BrandAffinityCategory
Minnesota2.64×Travel & Leisure
Kendra Scott3.92×Fashion & Accessoires
Nationality2.6×Politics & Society
Combat sport1.88×Sports
TeachHUB4.63×Business & Career
Queens College, City University of New York7.09×Business & Career
Nebraska Cornhuskers football3.09×Sports
Anderson Silva (kickboxer)5.74×Sports
Jumia9.41×Fashion & Accessoires
Urban horticulture1.92×Home & Garden
YouTube Red9.99×Movies & TV
Steampunk2.56×Fashion & Accessoires
Corona (band)2.79×Music & Radio
Carnival of Souls9.99×Movies & TV
Buying and Selling Real Estate3.78×Home & Garden
Personality2.9×Business & Career
Nipsey Hussle2.71×Music & Radio
KLIX (AM)9.99×Music & Radio
Keeper (password manager)2.65×Technology & Electronics
Keegan Bradley3.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arbitration audience
TraitClusterScore
Need for SecurityCONSERVATISM1.82
PatriotismCONSERVATISM1.62
ExtroversionTHRILL1.5
Career OrientationPOWER1.31
SpiritualityBALANCE1.26
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Arbitration
CountryShare
United States39.1%
Mexico9.7%
Colombia7.0%

See Arbitration audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Arbitration have in United States?

Arbitration has an estimated audience of 1,523,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Arbitration fans?

53.0% of Arbitration fans are female, 47.0% are male, with an average age of 39.9 years.

Which brands do Arbitration fans like most?

Arbitration fans show strongest brand affinity for Minnesota (2.64×), Kendra Scott (3.92×), and Nationality (2.6×) over the country average.

Where do Arbitration fans live in United States?

Arbitration fans in United States are most concentrated in California (reach 228,525), Texas (reach 149,755), and Florida (reach 113,630). These three regions account for the largest share of the active audience.

What other brands do Arbitration fans also like?

Beyond Arbitration itself, the audience over-indexes on Kendra Scott (3.92×), Nationality (2.6×), Combat sport (1.88×), and TeachHUB (4.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arbitration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.