Arbitration Audience in United States

Arbitration has an estimated audience of 1,523,575 people in United States. 53.0% are female, 47.0% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Kendra Scott, Nationality, Combat sport, TeachHUB.
The average Arbitration fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Kendra Scott, Nationality, with strongest over-indexing on Minnesota (2.64× the country average). Demographically, the Arbitration audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Arbitration fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.9 |
| Estimated audience size | 1,523,575 |
Audience persona
The typical Arbitration fan in United States is balanced, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 228,525 | 1.36× |
| Texas | 149,755 | 1.14× |
| Florida | 113,630 | 1.1× |
| New York | 100,670 | 1.18× |
| Illinois | 58,528 | 1.15× |
| Georgia | 56,656 | 1.21× |
| North Carolina | 54,685 | 1.19× |
| Pennsylvania | 51,843 | 1.01× |
| Ohio | 42,059 | 0.9× |
| New Jersey | 40,639 | 1.05× |
| Michigan | 39,741 | 1× |
| Virginia | 39,644 | 1.07× |
| Washington | 34,122 | 1.12× |
| Arizona | 33,445 | 1.08× |
| Tennessee | 32,785 | 1.07× |
| Massachusetts | 29,462 | 0.98× |
| Maryland | 27,288 | 1.04× |
| Indiana | 26,326 | 0.95× |
| Missouri | 25,496 | 1.04× |
| Colorado | 23,576 | 0.98× |
| South Carolina | 23,323 | 1.02× |
| Alabama | 21,250 | 1× |
| Louisiana | 21,070 | 1.07× |
| Minnesota | 20,055 | 0.92× |
| Kentucky | 18,777 | 0.98× |
| Oregon | 18,399 | 1.05× |
| Wisconsin | 18,381 | 0.8× |
| Oklahoma | 17,957 | 1.06× |
| Mississippi | 15,098 | 1.2× |
| Connecticut | 14,955 | 0.98× |
| Nevada | 14,851 | 1.01× |
| Arkansas | 13,610 | 1.08× |
| Utah | 13,462 | 0.99× |
| Kansas | 11,651 | 0.97× |
| Iowa | 11,470 | 0.91× |
| Hawaii | 7,952 | 1.21× |
| Nebraska | 6,911 | 0.9× |
| West Virginia | 6,749 | 0.95× |
| New Mexico | 6,661 | 0.87× |
| Idaho | 6,540 | 0.86× |
| Washington, District of Columbia | 6,138 | 1.34× |
| New Hampshire | 4,970 | 0.83× |
| Rhode Island | 4,587 | 0.95× |
| Maine | 4,319 | 0.79× |
| Delaware | 3,764 | 0.9× |
| Montana | 3,421 | 0.81× |
| South Dakota | 2,819 | 0.8× |
| Alaska | 2,711 | 0.83× |
| North Dakota | 2,647 | 0.85× |
| Vermont | 1,995 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.64× | Travel & Leisure |
| Kendra Scott | 3.92× | Fashion & Accessoires |
| Nationality | 2.6× | Politics & Society |
| Combat sport | 1.88× | Sports |
| TeachHUB | 4.63× | Business & Career |
| Queens College, City University of New York | 7.09× | Business & Career |
| Nebraska Cornhuskers football | 3.09× | Sports |
| Anderson Silva (kickboxer) | 5.74× | Sports |
| Jumia | 9.41× | Fashion & Accessoires |
| Urban horticulture | 1.92× | Home & Garden |
| YouTube Red | 9.99× | Movies & TV |
| Steampunk | 2.56× | Fashion & Accessoires |
| Corona (band) | 2.79× | Music & Radio |
| Carnival of Souls | 9.99× | Movies & TV |
| Buying and Selling Real Estate | 3.78× | Home & Garden |
| Personality | 2.9× | Business & Career |
| Nipsey Hussle | 2.71× | Music & Radio |
| KLIX (AM) | 9.99× | Music & Radio |
| Keeper (password manager) | 2.65× | Technology & Electronics |
| Keegan Bradley | 3.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.82 |
| Patriotism | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.5 |
| Career Orientation | POWER | 1.31 |
| Spirituality | BALANCE | 1.26 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.1% |
| Mexico | 9.7% |
| Colombia | 7.0% |
See Arbitration audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Arbitration have in United States?
Arbitration has an estimated audience of 1,523,575 people in United States, concentrated in California and Texas.
What is the gender split and age of Arbitration fans?
53.0% of Arbitration fans are female, 47.0% are male, with an average age of 39.9 years.
Which brands do Arbitration fans like most?
Arbitration fans show strongest brand affinity for Minnesota (2.64×), Kendra Scott (3.92×), and Nationality (2.6×) over the country average.
Where do Arbitration fans live in United States?
Arbitration fans in United States are most concentrated in California (reach 228,525), Texas (reach 149,755), and Florida (reach 113,630). These three regions account for the largest share of the active audience.
What other brands do Arbitration fans also like?
Beyond Arbitration itself, the audience over-indexes on Kendra Scott (3.92×), Nationality (2.6×), Combat sport (1.88×), and TeachHUB (4.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Arbitration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.