Asbestos Audience in United States

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Asbestos has an estimated audience of 1,793,531 people in United States. 37.5% are female, 62.5% are male, average age 45.0. Top regions: California, Texas, New York. Top brand affinities: Tomb Raider: The Last Revelation, Pillow, Layne Staley, MK, 19 Kids and Counting.

The average Asbestos fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tomb Raider: The Last Revelation, Pillow, Layne Staley, with strongest over-indexing on Tomb Raider: The Last Revelation (27.76× the country average). Demographically, the Asbestos audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Asbestos fans

Demographic split for Asbestos audience in United States
MetricValue
Female37.5%
Male62.5%
Average age45.0
Estimated audience size1,793,531

Audience persona

The typical Asbestos fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Tomb Raider: The Last Revelation.

Top regions in United States

Top regions ranked by reach for Asbestos in United States
RegionReachAffinity
California264,8111.34×
Texas165,2201.07×
New York121,7681.21×
Florida108,4500.89×
Illinois71,1571.19×
Pennsylvania64,0111.06×
Georgia58,9411.07×
Ohio54,1260.98×
North Carolina53,5940.99×
New Jersey53,2141.17×
Michigan50,3391.07×
Virginia44,5631.02×
Massachusetts42,9661.22×
Washington41,7821.16×
Arizona38,9331.06×
Tennessee35,1220.98×
Maryland32,2781.05×
Indiana31,8180.97×
Colorado30,2241.07×
Missouri29,3141.01×
Wisconsin27,7551.03×
Minnesota26,9521.05×
South Carolina24,7000.92×
Alabama23,9930.96×
Louisiana21,8460.94×
Oregon21,3801.04×
Connecticut20,9851.17×
Kentucky20,6310.92×
Oklahoma19,1970.96×
Utah17,0711.06×
Nevada16,7530.97×
Iowa14,3320.97×
Kansas13,5460.96×
Arkansas13,4260.91×
Mississippi11,6660.79×
Idaho8,4490.94×
Hawaii8,2261.07×
Nebraska8,1240.9×
New Mexico8,0110.89×
West Virginia7,5010.9×
New Hampshire6,9020.98×
Washington, District of Columbia5,5181.02×
Rhode Island5,4220.95×
Maine5,4010.84×
Montana4,6720.94×
Alaska4,3031.12×
Delaware3,9770.8×
South Dakota3,7030.89×
North Dakota3,4830.95×
Vermont2,6550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asbestos audience
BrandAffinityCategory
Tomb Raider: The Last Revelation27.76×Games
Pillow1.52×Home & Garden
Layne Staley3.62×Music & Radio
MK2.33×Music & Radio
19 Kids and Counting2.66×Movies & TV
Brunello Cucinelli2.9×Fashion & Accessoires
Solo climbing2.48×Sports
Overboard (film)2.8×Movies & TV
Northrop Grumman2×Business & Career
Artistic inspiration1.61×Arts & Culture
Leverage (TV series)1.76×Movies & TV
Diane Sawyer2.4×Movies & TV
Israeli cuisine2.35×Food & Beverages
Fast Five1.99×Movies & TV
Lebanese cuisine1.85×Food & Beverages
Final Fantasy VII (Famicom)3.26×Games
International University of Business Agriculture and Technology2.27×Business & Career
Al Ahly SC1.67×Sports
Nantes1.92×Travel & Leisure
EShakti2.04×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asbestos audience
TraitClusterScore
PatriotismCONSERVATISM2.29
Quality AwarenessPREMIUM1.87
Need for SecurityCONSERVATISM1.84
Family OrientationCONSERVATISM1.8
Career OrientationPOWER1.64
Price SensitivityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Asbestos
CountryShare
United States49.0%
United Kingdom8.9%
Australia6.2%

See Asbestos audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Asbestos have in United States?

Asbestos has an estimated audience of 1,793,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Asbestos fans?

37.5% of Asbestos fans are female, 62.5% are male, with an average age of 45.0 years.

Which brands do Asbestos fans like most?

Asbestos fans show strongest brand affinity for Tomb Raider: The Last Revelation (27.76×), Pillow (1.52×), and Layne Staley (3.62×) over the country average.

Where do Asbestos fans live in United States?

Asbestos fans in United States are most concentrated in California (reach 264,811), Texas (reach 165,220), and New York (reach 121,768). These three regions account for the largest share of the active audience.

What other brands do Asbestos fans also like?

Beyond Asbestos itself, the audience over-indexes on Pillow (1.52×), Layne Staley (3.62×), MK (2.33×), and 19 Kids and Counting (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asbestos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.