Rascasse Audience Intelligence

AskMen Audience in United States

A data profile of the people who buy, follow and care about AskMen in United States — modelled from more than twelve digital signal sources. AskMen has an estimated audience of 621,898 people in United States.

#1026among Website / Newspaper / Magazine in United States#331in Internet & Social Media

The average AskMen fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Jessica Chastain, Kate Beckinsale, Lily Allen, with strongest over-indexing on Jessica Chastain (98.63× the country average).

Demographically, the AskMen audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AskMen fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Jessica Chastain.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AskMen profile in United States.

Audience size
622K
in United States
Gender
24.0%♀
76.0% male
Age
40.4
average years
Country rank
#32115
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of AskMen

24.0% are female, 76.0% are male, average age 40.4.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for AskMen audience in United States
MetricValue
Female24.0%
Male76.0%
Average age40.4
Estimated audience size621,898
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the AskMen audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

66.5%

of the worldwide AskMen audience comes from United States.

Worldwide audience distribution share by country for AskMen
CountryShare
United States66.5%
United Kingdom9.8%
Australia4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AskMen audience in United States is strongest.

Fig. 05

Top regions by affinity

AskMen fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~7K3.36×
02Mississippi~10K1.95×
03Iowa~9K1.82×
04Nebraska~5K1.46×
05Wisconsin~10K1.43×
06Arkansas~7K1.43×
07Connecticut~9K1.37×
08South Dakota~2K1.37×
09Oklahoma~9K1.32×
10Colorado~10K1.23×
11Massachusetts~10K1.14×
12Washington, District of Columbia~2K1.11×
13New Jersey~20K1.05×
14New York~40K1.04×
15Nevada~6K1.01×
16Vermont~1K0.99×
17Illinois~20K0.97×
18North Dakota~1K0.97×
19Alaska~1K0.96×
20Minnesota~8K0.94×
21Maine~2K0.94×
22Delaware~2K0.93×
23Montana~2K0.93×
24Kansas~5K0.92×
25Hawaii~2K0.90×
26Idaho~3K0.89×
27West Virginia~3K0.89×
28New Hampshire~2K0.89×
29Ohio~20K0.86×
30Kentucky~7K0.86×
31New Mexico~3K0.86×
32Missouri~8K0.84×
33Alabama~7K0.84×
34Florida~30K0.83×
35Pennsylvania~20K0.83×
36North Carolina~20K0.82×
37Tennessee~10K0.82×
38Maryland~9K0.82×
39California~60K0.81×
40Washington~10K0.80×
41Utah~4K0.80×
42Virginia~10K0.79×
43Indiana~9K0.79×
44South Carolina~7K0.79×
45Oregon~6K0.79×
46Louisiana~6K0.78×
47Michigan~10K0.76×
48Arizona~9K0.69×
49Georgia~10K0.67×
50Texas~30K0.60×
Fig. 06

Affinity by region

Affinity by region — AskMen, United States
0.60×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AskMen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AskMen audience
#·InterestCategoryAffinity×
01Jessica ChastainMovies & TV98.63×
02James Blake (musician)Music & Radio76.13×
03Kate BeckinsaleMovies & TV64.90×
04Lily AllenMusic & Radio61.48×
05Suki WaterhouseFashion & Accessoires51.75×
06Will PoulterMovies & TV27.48×
07BiochemistryBusiness & Career26.04×
08Keira KnightleyMovies & TV23.15×
09Sharon OsbourneMovies & TV20.00×
10Sam ClaflinMovies & TV20.00×
11Michael FassbenderMovies & TV20.00×
12James McAvoyMovies & TV20.00×
13Descendants (2015 film)Movies & TV20.00×
14Kelly OsbourneMusic & Radio19.30×
15Christopher NolanMovies & TV16.26×
16Woody AllenMovies & TV15.94×
17Jon HammMovies & TV12.91×
18Charlize TheronMovies & TV12.74×
19KeyBankBusiness & Career11.58×
20Fifth Third BankBusiness & Career9.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AskMen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AskMen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
IndividualismJOY1.51×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AskMen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.79×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AskMen have in United States?

AskMen has an estimated audience of 621,898 people in United States, concentrated in California and New York.

02

What is the gender split and age of AskMen fans?

24.0% of AskMen fans are female, 76.0% are male, with an average age of 40.4 years.

03

Which brands do AskMen fans like most?

AskMen fans show strongest brand affinity for Jessica Chastain (98.63×), Kate Beckinsale (64.9×), and Lily Allen (61.48×) over the country average.

04

Where do AskMen fans live in United States?

AskMen fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AskMen fans also like?

Beyond AskMen itself, the audience over-indexes on Kate Beckinsale (64.9×), Lily Allen (61.48×), Suki Waterhouse (51.75×), and Biochemistry (26.04×) compared to the United States average.

Appendix

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See AskMen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AskMen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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