AskMen Audience in United States

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AskMen has an estimated audience of 622,319 people in United States. 24.0% are female, 76.0% are male, average age 40.4. Top regions: California, New York, Texas. Top brand affinities: Home equity, Gomer Pyle, U.S.M.C., Figure painting (hobby), 3D printing, Alaska.

The average AskMen fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Gomer Pyle, U.S.M.C., Figure painting (hobby), with strongest over-indexing on Home equity (27.49× the country average). Demographically, the AskMen audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of AskMen fans

Demographic split for AskMen audience in United States
MetricValue
Female24.0%
Male76.0%
Average age40.4
Estimated audience size622,319

Audience persona

The typical AskMen fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for AskMen in United States
RegionReachAffinity
California60,1600.88×
New York40,8111.17×
Texas30,3720.57×
Florida27,6010.66×
Illinois21,2891.03×
Ohio17,7810.93×
Pennsylvania17,3780.83×
New Jersey16,3601.03×
Massachusetts15,1771.24×
Wisconsin15,0181.6×
North Carolina14,4780.77×
Mississippi13,0102.54×
Colorado12,7361.3×
Michigan11,9000.73×
Oklahoma11,8541.72×
Virginia11,8510.78×
Iowa10,9492.14×
Connecticut10,8331.74×
Washington10,0260.8×
Georgia9,8960.52×
Tennessee8,6730.69×
Maryland8,5390.8×
Rhode Island8,3374.21×
Missouri8,2820.83×
Minnesota7,7990.87×
Arkansas7,5171.47×
Arizona7,1240.56×
Alabama7,0030.81×
Indiana6,3730.56×
Nevada6,0081×
South Carolina5,9620.64×
Kentucky5,6070.72×
Kansas4,5170.92×
Oregon4,4830.63×
Nebraska4,0161.29×
Louisiana3,7620.47×
Utah3,2220.58×
South Dakota2,5491.77×
Washington, District of Columbia2,1111.13×
Maine1,8050.81×
Hawaii1,7720.66×
Idaho1,6130.52×
New Mexico1,6120.52×
West Virginia1,3970.48×
Delaware1,2440.72×
New Hampshire1,2230.5×
Alaska1,0460.79×
Montana9870.57×
Vermont9570.88×
North Dakota9490.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AskMen audience
BrandAffinityCategory
Home equity27.49×Home & Garden
Gomer Pyle, U.S.M.C.63.5×Movies & TV
Figure painting (hobby)8.03×Arts & Culture
3D printing2.93×Technology & Electronics
Alaska1.71×Travel & Leisure
Israel1.79×Travel & Leisure
Nebraska Cornhuskers football3.05×Sports
Pillow1.78×Home & Garden
Litter box1.55×Pets & Animals
Google Photos1.75×Technology & Electronics
Wikia2.35×Internet & Social Media
edureka23.53×Business & Career
Home staging3.27×Home & Garden
Nebraska1.69×Travel & Leisure
Kansas1.59×Travel & Leisure
Historic site2.57×Arts & Culture
Arab Got Talent70.21×Movies & TV
Vocal harmony2.68×Music & Radio
Corona (band)3.33×Music & Radio
Fairy godmother4.28×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AskMen audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.36
IndividualismJOY1.3
Convenience OrientationPREMIUM1.26
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for AskMen
CountryShare
United States65.3%
United Kingdom9.6%
Australia4.4%

See AskMen audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does AskMen have in United States?

AskMen has an estimated audience of 622,319 people in United States, concentrated in California and New York.

What is the gender split and age of AskMen fans?

24.0% of AskMen fans are female, 76.0% are male, with an average age of 40.4 years.

Which brands do AskMen fans like most?

AskMen fans show strongest brand affinity for Home equity (27.49×), Gomer Pyle, U.S.M.C. (63.5×), and Figure painting (hobby) (8.03×) over the country average.

Where do AskMen fans live in United States?

AskMen fans in United States are most concentrated in California (reach 60,160), New York (reach 40,811), and Texas (reach 30,372). These three regions account for the largest share of the active audience.

What other brands do AskMen fans also like?

Beyond AskMen itself, the audience over-indexes on Gomer Pyle, U.S.M.C. (63.5×), Figure painting (hobby) (8.03×), 3D printing (2.93×), and Alaska (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AskMen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.