Ava DuVernay Audience in United States
Ava DuVernay has an estimated audience of 512,352 people in United States. 58.3% are female, 41.7% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Goop, Grinch, Wok, Harlow, Governor of Michigan.
The average Ava DuVernay fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Grinch, Wok, with strongest over-indexing on Goop (9.44× the country average). Demographically, the Ava DuVernay audience skews more female with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Director
Demographics of Ava DuVernay fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.3 |
| Estimated audience size | 512,352 |
Audience persona
The typical Ava DuVernay fan in United States is more female, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 99,500 | 1.77× |
| Texas | 56,967 | 1.29× |
| New York | 46,769 | 1.63× |
| Florida | 34,947 | 1.01× |
| Georgia | 22,229 | 1.41× |
| Illinois | 21,444 | 1.26× |
| Pennsylvania | 18,588 | 1.08× |
| North Carolina | 18,348 | 1.19× |
| Ohio | 17,425 | 1.1× |
| New Jersey | 17,421 | 1.34× |
| Virginia | 14,101 | 1.13× |
| Michigan | 12,994 | 0.97× |
| Massachusetts | 12,400 | 1.23× |
| Maryland | 12,372 | 1.4× |
| Washington | 10,710 | 1.04× |
| Louisiana | 9,431 | 1.43× |
| Tennessee | 8,713 | 0.85× |
| Missouri | 7,985 | 0.97× |
| Indiana | 7,710 | 0.82× |
| South Carolina | 6,705 | 0.87× |
| Connecticut | 6,673 | 1.3× |
| Nevada | 6,566 | 1.33× |
| Colorado | 6,375 | 0.79× |
| Minnesota | 6,265 | 0.85× |
| Wisconsin | 6,010 | 0.78× |
| Alabama | 5,697 | 0.8× |
| Kentucky | 5,364 | 0.84× |
| Arizona | 5,271 | 0.5× |
| Oregon | 5,265 | 0.9× |
| Oklahoma | 5,250 | 0.92× |
| Kansas | 4,213 | 1.04× |
| Mississippi | 4,158 | 0.98× |
| Washington, District of Columbia | 3,029 | 1.97× |
| Arkansas | 3,012 | 0.71× |
| New Mexico | 3,012 | 1.17× |
| Hawaii | 2,994 | 1.36× |
| Utah | 2,479 | 0.54× |
| Iowa | 2,475 | 0.59× |
| New Hampshire | 2,200 | 1.09× |
| Nebraska | 1,889 | 0.74× |
| Rhode Island | 1,796 | 1.1× |
| Idaho | 1,536 | 0.6× |
| Delaware | 1,533 | 1.08× |
| West Virginia | 1,419 | 0.59× |
| Maine | 1,249 | 0.68× |
| North Dakota | 1,078 | 1.02× |
| Montana | 916 | 0.64× |
| Vermont | 800 | 0.89× |
| South Dakota | 524 | 0.44× |
| Wyoming | 469 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.44× | Internet & Social Media |
| Grinch | 5.9× | Movies & TV |
| Wok | 9.18× | Food & Beverages |
| Harlow | 13.65× | Travel & Leisure |
| Governor of Michigan | 8.3× | Politics & Society |
| headspace | 10.37× | Health |
| Grace Slick | 9.44× | Music & Radio |
| Vocal harmony | 4.85× | Music & Radio |
| TV Fanatic | 10.67× | Movies & TV |
| edureka | 33.54× | Business & Career |
| Whataburger | 1.5× | Food & Beverages |
| Google Home | 5.36× | Technology & Electronics |
| No Escape (1994 film) | 9.21× | Movies & TV |
| Cryptic crossword | 12.47× | Technology & Electronics |
| Litter box | 1.66× | Pets & Animals |
| JC Whitney | 12.86× | Shopping |
| Google Photos | 1.89× | Technology & Electronics |
| Hibachi | 5.94× | Food & Beverages |
| Guitar pedalboard | 13.2× | Music & Radio |
| Guitarist (magazine) | 8.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.91 |
| Community Orientation | OPEN | 1.59 |
| Indulgence | JOY | 1.51 |
| Family Orientation | CONSERVATISM | 1.39 |
| Urban Lifestyle | OPEN | 1.23 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.7% |
| United Kingdom | 3.9% |
| Canada | 2.9% |
See Ava DuVernay audiences in other countries
More Director audiences in United States
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- Paul Thomas Anderson (4,340,260)
- Tim Burton (3,900,451)
Frequently asked questions
How many fans does Ava DuVernay have in United States?
Ava DuVernay has an estimated audience of 512,352 people in United States, concentrated in California and Texas.
What is the gender split and age of Ava DuVernay fans?
58.3% of Ava DuVernay fans are female, 41.7% are male, with an average age of 41.3 years.
Which brands do Ava DuVernay fans like most?
Ava DuVernay fans show strongest brand affinity for Goop (9.44×), Grinch (5.9×), and Wok (9.18×) over the country average.
Where do Ava DuVernay fans live in United States?
Ava DuVernay fans in United States are most concentrated in California (reach 99,500), Texas (reach 56,967), and New York (reach 46,769). These three regions account for the largest share of the active audience.
What other brands do Ava DuVernay fans also like?
Beyond Ava DuVernay itself, the audience over-indexes on Grinch (5.9×), Wok (9.18×), Harlow (13.65×), and Governor of Michigan (8.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ava DuVernay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.