Rascasse Audience Intelligence

Ava DuVernay Audience in United States

A data profile of the people who buy, follow and care about Ava DuVernay in United States — modelled from more than twelve digital signal sources. Ava DuVernay has an estimated audience of 476,577 people in United States.

#91among Director in United States#9181among Person in United States#6998in Movies & TV

The average Ava DuVernay fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Thandie Newton, Tessa Thompson, Keke Palmer, with strongest over-indexing on Thandie Newton (28.4× the country average).

Demographically, the Ava DuVernay audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ava DuVernay fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ava DuVernay profile in United States.

Audience size
477K
in United States
Gender
58.3%♀
41.7% male
Age
41.3
average years
Country rank
#37705
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ava DuVernay fans

58.3% are female, 41.7% are male, average age 41.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Ava DuVernay audience in United States
MetricValue
Female58.3%
Male41.7%
Average age41.3
Estimated audience size476,577
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Ava DuVernay audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4921%
50+25%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Ava DuVernay audience comes from United States.

Worldwide audience distribution share by country for Ava DuVernay
CountryShare
United States75.8%
United Kingdom3.9%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ava DuVernay audience in United States is strongest.

Fig. 05

Top regions by affinity

Ava DuVernay fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.22×
02California~90K1.67×
03Maryland~10K1.60×
04New York~50K1.59×
05Georgia~20K1.53×
06Louisiana~9K1.39×
07New Jersey~20K1.31×
08Connecticut~7K1.28×
09Hawaii~3K1.24×
10Massachusetts~10K1.21×
11Nevada~6K1.21×
12Illinois~20K1.20×
13North Carolina~20K1.18×
14Virginia~10K1.17×
15Delaware~2K1.17×
16Texas~50K1.15×
17New Mexico~3K1.11×
18Rhode Island~2K1.09×
19Pennsylvania~20K1.06×
20New Hampshire~2K1.06×
21Ohio~20K1.05×
22Mississippi~4K1.04×
23Vermont<1K1.03×
24Washington~10K1.01×
25North Dakota~1K1.01×
26Kansas~4K0.98×
27Michigan~10K0.96×
28Florida~30K0.95×
29Missouri~8K0.95×
30South Carolina~7K0.93×
31Alabama~7K0.93×
32Oregon~5K0.91×
33Oklahoma~5K0.88×
34Tennessee~9K0.87×
35Minnesota~6K0.86×
36Indiana~8K0.83×
37Kentucky~5K0.83×
38Maine~2K0.83×
39Colorado~6K0.80×
40Wisconsin~6K0.79×
41Nebraska~2K0.78×
42Montana~1K0.78×
43Arkansas~3K0.77×
44Alaska<1K0.75×
45West Virginia~2K0.72×
46South Dakota<1K0.72×
47Iowa~3K0.69×
48Idaho~2K0.69×
49Utah~3K0.66×
50Arizona~6K0.60×
Fig. 06

Affinity by region

Affinity by region — Ava DuVernay, United States
0.60×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ava DuVernay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ava DuVernay audience
#·InterestCategoryAffinity×
01Fruitvale StationTravel & Leisure29.40×
02Thandie NewtonMovies & TV28.40×
03Boyz II MenMusic & Radio26.05×
04Tessa ThompsonMovies & TV20.70×
05TelecincoMovies & TV19.79×
06Erin AndrewsSports15.35×
07Angela BassettMovies & TV12.17×
08Keke PalmerMovies & TV11.69×
09Gabrielle UnionMovies & TV10.91×
10Taraji P. HensonMovies & TV9.72×
11Kerry WashingtonMovies & TV8.87×
12Josh DuhamelFashion & Accessoires8.10×
13Celine DionMusic & Radio6.23×
14Internet celebrityInternet & Social Media2.90×
15CVS PharmacyShopping2.82×
16ActivismPolitics & Society2.59×
17ULTA BeautyBeauty & Wellness2.56×
18TMZInternet & Social Media2.53×
19WalgreensShopping2.34×
20Target CorporationShopping1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ava DuVernay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ava DuVernay audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.99×
IndulgenceJOY1.80×
Career OrientationPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ava DuVernay audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Sports ActivityPOWER0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ava DuVernay have in United States?

Ava DuVernay has an estimated audience of 476,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ava DuVernay fans?

58.3% of Ava DuVernay fans are female, 41.7% are male, with an average age of 41.3 years.

03

Which brands do Ava DuVernay fans like most?

Ava DuVernay fans show strongest brand affinity for Thandie Newton (28.4×), Tessa Thompson (20.7×), and Keke Palmer (11.69×) over the country average.

04

Where do Ava DuVernay fans live in United States?

Ava DuVernay fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Ava DuVernay fans also like?

Beyond Ava DuVernay itself, the audience over-indexes on Tessa Thompson (20.7×), Keke Palmer (11.69×), Boyz II Men (26.05×), and Angela Bassett (12.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ava DuVernay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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