Azure Audience in United States
Azure has an estimated audience of 1,597,192 people in United States. 54.3% are female, 45.7% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Product design, Home equity, Staycation, Nebraska Cornhuskers football, Bank account.
The average Azure fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Home equity, Staycation, with strongest over-indexing on Product design (2.4× the country average). Demographically, the Azure audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Azure fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 41.3 |
| Estimated audience size | 1,597,192 |
Audience persona
The typical Azure fan in United States is balanced, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 196,443 | 1.12× |
| Texas | 162,589 | 1.18× |
| Florida | 103,547 | 0.96× |
| New York | 93,078 | 1.04× |
| Virginia | 57,693 | 1.48× |
| Georgia | 55,900 | 1.14× |
| Illinois | 55,337 | 1.04× |
| Washington | 51,029 | 1.59× |
| Pennsylvania | 49,334 | 0.92× |
| North Carolina | 46,941 | 0.98× |
| Ohio | 45,333 | 0.92× |
| New Jersey | 41,481 | 1.02× |
| Michigan | 39,108 | 0.94× |
| Massachusetts | 36,085 | 1.15× |
| Arizona | 32,505 | 1× |
| Tennessee | 29,497 | 0.92× |
| Maryland | 27,901 | 1.02× |
| Missouri | 27,635 | 1.07× |
| Colorado | 26,358 | 1.05× |
| Indiana | 26,028 | 0.89× |
| Minnesota | 24,180 | 1.06× |
| Wisconsin | 23,604 | 0.98× |
| Oregon | 22,484 | 1.23× |
| South Carolina | 19,899 | 0.83× |
| Hawaii | 19,510 | 2.84× |
| Alabama | 18,005 | 0.81× |
| Kentucky | 17,034 | 0.85× |
| Utah | 15,599 | 1.09× |
| Oklahoma | 15,445 | 0.87× |
| Louisiana | 14,474 | 0.7× |
| Connecticut | 13,753 | 0.86× |
| Iowa | 12,947 | 0.98× |
| Kansas | 12,902 | 1.03× |
| Nevada | 12,591 | 0.82× |
| Arkansas | 11,894 | 0.9× |
| Mississippi | 8,956 | 0.68× |
| Idaho | 8,395 | 1.05× |
| Nebraska | 7,180 | 0.9× |
| New Hampshire | 6,234 | 0.99× |
| Washington, District of Columbia | 5,731 | 1.19× |
| West Virginia | 5,355 | 0.72× |
| New Mexico | 5,173 | 0.65× |
| Maine | 4,714 | 0.82× |
| Rhode Island | 4,143 | 0.81× |
| Montana | 3,948 | 0.89× |
| Alaska | 3,786 | 1.11× |
| South Dakota | 3,470 | 0.94× |
| North Dakota | 2,983 | 0.91× |
| Delaware | 2,862 | 0.65× |
| Vermont | 2,276 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.4× | Business & Career |
| Home equity | 2.09× | Home & Garden |
| Staycation | 2.71× | Home & Garden |
| Nebraska Cornhuskers football | 2.49× | Sports |
| Bank account | 1.68× | Business & Career |
| UK garage | 3.65× | Music & Radio |
| JDSU | 2.03× | Business & Career |
| Elsword | 10.13× | Games |
| Jesse Plemons | 2.08× | Movies & TV |
| Stamp collecting | 2.6× | Home & Garden |
| Jaws | 2.97× | Movies & TV |
| Voltron: Legendary Defender | 8.18× | Movies & TV |
| Hoosier Lottery | 3.76× | Games |
| Electrolyte | 2.1× | Health |
| Home staging | 2.3× | Home & Garden |
| Iowa Lottery | 4.35× | Games |
| 9NEWS (KUSA) | 2.03× | Movies & TV |
| Celtic punk | 4.16× | Music & Radio |
| Acoustic music | 1.8× | Music & Radio |
| South Asian cuisine | 3.43× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.83 |
| Quality Awareness | PREMIUM | 2.16 |
| Luxury Orientation | PREMIUM | 2.14 |
| DIY Mentality | THRILL | 1.85 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 13.6% |
| Brazil | 8.6% |
See Azure audiences in other countries
More Home & Garden audiences in United States
Frequently asked questions
How many fans does Azure have in United States?
Azure has an estimated audience of 1,597,192 people in United States, concentrated in California and Texas.
What is the gender split and age of Azure fans?
54.3% of Azure fans are female, 45.7% are male, with an average age of 41.3 years.
Which brands do Azure fans like most?
Azure fans show strongest brand affinity for Product design (2.4×), Home equity (2.09×), and Staycation (2.71×) over the country average.
Where do Azure fans live in United States?
Azure fans in United States are most concentrated in California (reach 196,443), Texas (reach 162,589), and Florida (reach 103,547). These three regions account for the largest share of the active audience.
What other brands do Azure fans also like?
Beyond Azure itself, the audience over-indexes on Home equity (2.09×), Staycation (2.71×), Nebraska Cornhuskers football (2.49×), and Bank account (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Azure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.