Baja 500 Audience in United States

Baja 500 logo

Baja 500 has an estimated audience of 338,598 people in United States. 8.5% are female, 91.5% are male, average age 38.3. Top regions: California, Arizona, Texas. Top brand affinities: Urban Outfitters, Keith Stanfield, Vocal harmony, Goose (band), Arrietty.

The average Baja 500 fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Urban Outfitters, Keith Stanfield, Vocal harmony, with strongest over-indexing on Urban Outfitters (4.08× the country average). Demographically, the Baja 500 audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Baja 500 fans

Demographic split for Baja 500 audience in United States
MetricValue
Female8.5%
Male91.5%
Average age38.3
Estimated audience size338,598

Audience persona

The typical Baja 500 fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Baja 500 in United States
RegionReachAffinity
California135,1713.63×
Arizona24,5383.55×
Texas23,0170.79×
Florida10,3570.45×
Nevada8,6002.63×
Washington8,5301.26×
Utah7,8112.58×
Colorado7,2561.36×
Oregon6,0511.56×
New York6,0150.32×
Illinois4,9660.44×
North Carolina4,5190.44×
Georgia4,3850.42×
Michigan4,2860.48×
Pennsylvania4,1800.37×
Virginia3,9250.48×
Tennessee3,8230.56×
Ohio3,6200.35×
Idaho3,1681.87×
Missouri2,9670.54×
Indiana2,8530.46×
Massachusetts2,8270.42×
Wisconsin2,8100.55×
Minnesota2,7700.57×
Oklahoma2,6480.7×
New Mexico2,4781.46×
South Carolina2,2770.45×
New Jersey2,2130.26×
Alabama1,9490.41×
Louisiana1,7240.39×
Kansas1,6900.63×
Maryland1,6860.29×
Mississippi1,6620.6×
Arkansas1,6000.57×
Kentucky1,5400.36×
Hawaii1,5131.04×
Iowa1,5040.54×
Montana1,4921.59×
Connecticut1,4740.43×
West Virginia1,3720.87×
Alaska1,3691.89×
Nebraska1,2920.76×
South Dakota1,1781.51×
North Dakota1,1471.65×
New Hampshire1,1310.85×
Wyoming1,1102.21×
Rhode Island1,0921.01×
Maine1,0910.9×
Vermont1,0741.81×
Delaware9781.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baja 500 audience
BrandAffinityCategory
Urban Outfitters4.08×Shopping
Keith Stanfield13.11×Movies & TV
Vocal harmony7.07×Music & Radio
Goose (band)8.69×Pets & Animals
Arrietty20×Movies & TV
N1 road (South Africa)5.51×Travel & Leisure
Hipster12.74×Politics & Society
Product design2.58×Business & Career
Hog Hunting4.35×Sports
Life of Pi11.87×Movies & TV
Pro-Ject4.99×Music & Radio
Home construction1.71×Home & Garden
Academy Award for Best Original Score20×Movies & TV
edureka41.5×Business & Career
Wikia3.81×Internet & Social Media
Combat sport1.79×Sports
Wok6.98×Food & Beverages
Grinch3.95×Movies & TV
Governor of Michigan6.91×Politics & Society
Hammock camping6.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baja 500 audience
TraitClusterScore
PatriotismCONSERVATISM2.56
Family OrientationCONSERVATISM2.39
Risk AppetiteTHRILL2.19
DIY MentalityTHRILL1.83
Need for SecurityCONSERVATISM1.83
Price SensitivityPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Baja 500
CountryShare
United States76.9%
Mexico12.7%
Portugal4.6%

See Baja 500 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Baja 500 have in United States?

Baja 500 has an estimated audience of 338,598 people in United States, concentrated in California and Arizona.

What is the gender split and age of Baja 500 fans?

8.5% of Baja 500 fans are female, 91.5% are male, with an average age of 38.3 years.

Which brands do Baja 500 fans like most?

Baja 500 fans show strongest brand affinity for Urban Outfitters (4.08×), Keith Stanfield (13.11×), and Vocal harmony (7.07×) over the country average.

Where do Baja 500 fans live in United States?

Baja 500 fans in United States are most concentrated in California (reach 135,171), Arizona (reach 24,538), and Texas (reach 23,017). These three regions account for the largest share of the active audience.

What other brands do Baja 500 fans also like?

Beyond Baja 500 itself, the audience over-indexes on Keith Stanfield (13.11×), Vocal harmony (7.07×), Goose (band) (8.69×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.