Ballyhoo! Audience in United States

Ballyhoo! logo

Ballyhoo! has an estimated audience of 367,633 people in United States. 46.6% are female, 53.4% are male, average age 37.4. Top regions: Florida, Virginia, New York. Top brand affinities: Dog breed, Home construction, Product design, 3D printing, Alaska.

The average Ballyhoo! fan in United States is 37.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Virginia, New York. Top brand affinities include Dog breed, Home construction, Product design, with strongest over-indexing on Dog breed (3.38× the country average). Demographically, the Ballyhoo! audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Reggae

Demographics of Ballyhoo! fans

Demographic split for Ballyhoo! audience in United States
MetricValue
Female46.6%
Male53.4%
Average age37.4
Estimated audience size367,633

Audience persona

The typical Ballyhoo! fan in United States is balanced, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Ballyhoo! in United States
RegionReachAffinity
Florida55,7442.24×
Virginia52,2945.84×
New York45,2272.2×
California23,9170.59×
Pennsylvania22,5661.82×
Texas15,6140.49×
Illinois13,4891.1×
Maryland13,0512.06×
North Carolina11,6941.06×
Wisconsin9,7441.76×
Washington7,2870.99×
New Jersey7,2410.77×
Ohio6,6390.59×
Mississippi6,2362.06×
Georgia5,7760.51×
Massachusetts5,7720.8×
Colorado5,6730.98×
Michigan5,6000.58×
Indiana5,4240.81×
South Carolina5,3040.96×
Arizona4,0500.54×
Missouri3,7280.63×
Tennessee3,6610.5×
Alabama3,3980.66×
Minnesota3,0980.59×
Montana2,7712.72×
Connecticut2,7600.75×
Oregon2,5740.61×
Louisiana2,4330.51×
Utah2,3550.72×
Kentucky1,9180.42×
Nevada1,8820.53×
Iowa1,8190.6×
Hawaii1,6831.06×
New Hampshire1,5261.05×
Oklahoma1,5200.37×
Kansas1,4880.51×
Washington, District of Columbia1,4391.3×
New Mexico1,4120.77×
Idaho1,3170.71×
Delaware1,2011.18×
Nebraska1,1660.63×
Arkansas1,0760.36×
West Virginia1,0000.58×
Maine9870.75×
Rhode Island9430.81×
Vermont6380.99×
Alaska4810.61×
South Dakota3660.43×
North Dakota3410.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ballyhoo! audience
BrandAffinityCategory
Dog breed3.38×Pets & Animals
Home construction3.25×Home & Garden
Product design3.13×Business & Career
3D printing3.07×Technology & Electronics
Alaska2.01×Travel & Leisure
Nebraska Cornhuskers football3.39×Sports
Magazine (band)5.75×Music & Radio
JDSU2.71×Business & Career
Elsword13.68×Games
Justice2.33×Politics & Society
Jesse Plemons2.6×Movies & TV
Israel1.58×Travel & Leisure
Jaws4.04×Movies & TV
Embroidery Library11.3×Home & Garden
Winemaking2.98×Food & Beverages
Staycation2.1×Home & Garden
Home Delivery1.99×Food & Beverages
Home staging3.32×Home & Garden
Pro-Ject2.55×Music & Radio
UK garage3.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ballyhoo! audience
TraitClusterScore
Risk AppetiteTHRILL1.4
Early Adopter MentalityPOWER1.38
SustainabilityBALANCE1.36
Urban LifestyleOPEN1.36
ExtroversionTHRILL1.36
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Ballyhoo!
CountryShare
United States72.5%
Canada5.4%
Mexico4.3%

See Ballyhoo! audiences in other countries

More Reggae audiences in United States

Frequently asked questions

How many fans does Ballyhoo! have in United States?

Ballyhoo! has an estimated audience of 367,633 people in United States, concentrated in Florida and Virginia.

What is the gender split and age of Ballyhoo! fans?

46.6% of Ballyhoo! fans are female, 53.4% are male, with an average age of 37.4 years.

Which brands do Ballyhoo! fans like most?

Ballyhoo! fans show strongest brand affinity for Dog breed (3.38×), Home construction (3.25×), and Product design (3.13×) over the country average.

Where do Ballyhoo! fans live in United States?

Ballyhoo! fans in United States are most concentrated in Florida (reach 55,744), Virginia (reach 52,294), and New York (reach 45,227). These three regions account for the largest share of the active audience.

What other brands do Ballyhoo! fans also like?

Beyond Ballyhoo! itself, the audience over-indexes on Home construction (3.25×), Product design (3.13×), 3D printing (3.07×), and Alaska (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ballyhoo!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.