Balu Brigada Audience in United States
Balu Brigada has an estimated audience of 221,192 people in United States. 46.6% are female, 53.4% are male, average age 41.5. Top brand affinities: Grinch, Vocal harmony, Governor of Michigan, Goop, Wok.
Top brand affinities include Grinch, Vocal harmony, Governor of Michigan, with strongest over-indexing on Grinch (8.04× the country average). Demographically, the Balu Brigada audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Balu Brigada fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 41.5 |
| Estimated audience size | 221,192 |
Audience persona
The typical Balu Brigada fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 8.04× | Movies & TV |
| Vocal harmony | 8.95× | Music & Radio |
| Governor of Michigan | 13.93× | Politics & Society |
| Goop | 10.06× | Internet & Social Media |
| Wok | 11.49× | Food & Beverages |
| Hibachi | 10.97× | Food & Beverages |
| Historic site | 5.88× | Arts & Culture |
| El Paso County, Colorado | 17.17× | Travel & Leisure |
| TV Fanatic | 14.13× | Movies & TV |
| Israel | 2.7× | Travel & Leisure |
| Hipster | 11.73× | Politics & Society |
| Google Home | 7.73× | Technology & Electronics |
| Fairy godmother | 8.84× | Literature |
| Grace Slick | 10.2× | Music & Radio |
| Cherish (group) | 12.16× | Music & Radio |
| No Escape (1994 film) | 12.32× | Movies & TV |
| Product design | 2.11× | Business & Career |
| La Jolla | 9.27× | Travel & Leisure |
| headspace | 8.99× | Health |
| Mathcore | 7.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.24 |
| Tradition | CONSERVATISM | 1.17 |
| Risk Appetite | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.12 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.0% |
| Australia | 9.9% |
| Brazil | 8.9% |
See Balu Brigada audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Balu Brigada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.