Bar Harbor, Maine Audience in United States

Bar Harbor, Maine logo

Bar Harbor, Maine has an estimated audience of 380,405 people in United States. 59.6% are female, 40.4% are male, average age 46.0. Top regions: Maine, Massachusetts, New York. Top brand affinities: Alaska, Israel, Elsword, Pillow, Pro-Ject.

The average Bar Harbor, Maine fan in United States is 46.0 years old, more female, and lives primarily in Maine. The audience is concentrated in Maine, Massachusetts, New York. Top brand affinities include Alaska, Israel, Elsword, with strongest over-indexing on Alaska (7× the country average). Demographically, the Bar Harbor, Maine audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bar Harbor, Maine fans

Demographic split for Bar Harbor, Maine audience in United States
MetricValue
Female59.6%
Male40.4%
Average age46.0
Estimated audience size380,405

Audience persona

The typical Bar Harbor, Maine fan in United States is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Bar Harbor, Maine in United States
RegionReachAffinity
Maine26,65819.56×
Massachusetts19,0702.54×
New York17,5320.82×
Florida12,3200.48×
Pennsylvania10,9130.85×
Texas10,2470.31×
New Jersey8,1200.84×
California7,8160.19×
Virginia6,8710.74×
Ohio6,7550.58×
North Carolina6,6310.58×
Maryland5,9400.91×
Washington5,5110.72×
New Hampshire5,5053.67×
Illinois5,3830.42×
Michigan5,2490.53×
Connecticut4,9151.29×
Georgia4,6690.4×
Tennessee3,8550.51×
South Carolina3,6180.63×
Minnesota3,5930.66×
Indiana3,0540.44×
Wisconsin2,5360.44×
Missouri2,4880.41×
Colorado2,4670.41×
Kentucky2,1720.46×
Alabama1,7340.33×
Arizona1,7110.22×
Vermont1,6972.54×
Rhode Island1,6691.38×
Louisiana1,4880.3×
Iowa1,2710.41×
Oklahoma1,2460.3×
Washington, District of Columbia1,1521.01×
Kansas1,0940.36×
Utah1,0360.3×
Arkansas1,0140.32×
Oregon9940.23×
West Virginia8870.5×
Mississippi7100.23×
Delaware6890.66×
Nebraska6770.36×
Nevada6060.16×
Idaho4490.24×
New Mexico3670.19×
Montana3200.3×
Hawaii2650.16×
Alaska2380.29×
South Dakota2330.26×
North Dakota2290.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bar Harbor, Maine audience
BrandAffinityCategory
Alaska7×Travel & Leisure
Israel2.19×Travel & Leisure
Elsword14.19×Games
Pillow1.52×Home & Garden
Pro-Ject2.33×Music & Radio
Google Analytics2.76×Internet & Social Media
Home staging2.27×Home & Garden
Public speaking1.58×Politics & Society
Jeep Wagoneer2.22×Cars & Mobility
HydraFacial2.95×Beauty & Wellness
Fairy godmother2.52×Literature
Keith Stanfield2.01×Movies & TV
Corona (band)1.64×Music & Radio
Kento Yamazaki3.02×Movies & TV
Molly Hatchet3.64×Music & Radio
Hayward, California2.76×Travel & Leisure
Hebe1.62×Home & Garden
Keeper (password manager)1.58×Technology & Electronics
Governor of Michigan1.82×Politics & Society
Kodiak, Alaska2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bar Harbor, Maine audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
DIY MentalityTHRILL1.27
TravellingTHRILL1.27
SustainabilityBALANCE1.23
Sports ActivityPOWER1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Bar Harbor, Maine
CountryShare
United States76.1%
Canada7.5%
United Kingdom6.2%

See Bar Harbor, Maine audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bar Harbor, Maine have in United States?

Bar Harbor, Maine has an estimated audience of 380,405 people in United States, concentrated in Maine and Massachusetts.

What is the gender split and age of Bar Harbor, Maine fans?

59.6% of Bar Harbor, Maine fans are female, 40.4% are male, with an average age of 46.0 years.

Which brands do Bar Harbor, Maine fans like most?

Bar Harbor, Maine fans show strongest brand affinity for Alaska (7×), Israel (2.19×), and Elsword (14.19×) over the country average.

Where do Bar Harbor, Maine fans live in United States?

Bar Harbor, Maine fans in United States are most concentrated in Maine (reach 26,658), Massachusetts (reach 19,070), and New York (reach 17,532). These three regions account for the largest share of the active audience.

What other brands do Bar Harbor, Maine fans also like?

Beyond Bar Harbor, Maine itself, the audience over-indexes on Israel (2.19×), Elsword (14.19×), Pillow (1.52×), and Pro-Ject (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bar Harbor, Maine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.