Barbacoa Audience in United States

Barbacoa logo

Barbacoa has an estimated audience of 900,721 people in United States. 42.1% are female, 57.9% are male, average age 42.6. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Nationality, Mathcore, Google Home, Home construction.

The average Barbacoa fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Nationality, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Barbacoa audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Barbacoa fans

Demographic split for Barbacoa audience in United States
MetricValue
Female42.1%
Male57.9%
Average age42.6
Estimated audience size900,721

Audience persona

The typical Barbacoa fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Barbacoa in United States
RegionReachAffinity
Texas155,3742.01×
California88,3310.89×
Florida48,3430.79×
New York39,5200.79×
Georgia33,3861.2×
Illinois32,2031.07×
Idaho27,7536.14×
Ohio25,4500.92×
North Carolina24,6700.91×
Arizona22,7571.24×
Colorado20,9421.48×
New Jersey19,1250.83×
Pennsylvania19,1180.63×
Michigan18,7600.8×
Tennessee15,9900.88×
Massachusetts14,1370.8×
Missouri14,0290.97×
Virginia14,0230.64×
Washington14,0010.77×
Minnesota13,8161.07×
Indiana13,7250.83×
Louisiana11,7501.01×
Wisconsin11,7430.87×
Utah11,6361.44×
Maryland11,5560.75×
Oklahoma10,7591.08×
South Carolina10,3450.76×
Kansas9,4431.33×
Alabama9,2180.73×
Oregon8,7520.85×
Nevada8,5910.99×
New Mexico7,9301.76×
Kentucky7,6750.68×
Connecticut6,2460.69×
Arkansas6,0920.82×
Mississippi5,1860.7×
Iowa5,0540.68×
Nebraska3,7370.83×
New Hampshire2,4680.7×
South Dakota2,2511.08×
Washington, District of Columbia2,2130.82×
Hawaii2,1670.56×
Montana2,0800.83×
West Virginia2,0280.48×
Maine1,9780.61×
Rhode Island1,9440.68×
Delaware1,6870.68×
North Dakota1,4050.76×
Wyoming1,2290.92×
Alaska1,1710.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbacoa audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality5.25×Politics & Society
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Home construction1.66×Home & Garden
The Historian16.83×Literature
Unique Gifts1.88×Shopping
Eurail16.92×Cars & Mobility
Panama2.73×Travel & Leisure
edureka23.14×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Birthday Gifts1.84×Kids & Family
Justice1.53×Politics & Society
Buying and Selling Real Estate3.48×Home & Garden
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure
Mie goreng16.4×Food & Beverages
charvel guitars13.02×Music & Radio
El Hijo del Santo12.93×Sports
Public speaking1.61×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbacoa audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
Urban LifestyleOPEN1.52
IndulgenceJOY1.43
Need for SecurityCONSERVATISM1.33
TravellingTHRILL1.3
Luxury OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Barbacoa
CountryShare
United States27.4%
Mexico18.9%
Spain10.8%

See Barbacoa audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Barbacoa have in United States?

Barbacoa has an estimated audience of 900,721 people in United States, concentrated in Texas and California.

What is the gender split and age of Barbacoa fans?

42.1% of Barbacoa fans are female, 57.9% are male, with an average age of 42.6 years.

Which brands do Barbacoa fans like most?

Barbacoa fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (5.25×), and Mathcore (17.86×) over the country average.

Where do Barbacoa fans live in United States?

Barbacoa fans in United States are most concentrated in Texas (reach 155,374), California (reach 88,331), and Florida (reach 48,343). These three regions account for the largest share of the active audience.

What other brands do Barbacoa fans also like?

Beyond Barbacoa itself, the audience over-indexes on Nationality (5.25×), Mathcore (17.86×), Google Home (11.9×), and Home construction (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbacoa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.