Barona Casino Audience in United States

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Barona Casino has an estimated audience of 444,997 people in United States. 45.0% are female, 55.0% are male, average age 45.3. Top regions: California, Arizona, Nevada. Top brand affinities: Kevin Carroll, Waukesha County, Wisconsin, Alaska, San Pellegrino, INQUIRER.net.

The average Barona Casino fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Nevada. Top brand affinities include Kevin Carroll, Waukesha County, Wisconsin, Alaska, with strongest over-indexing on Kevin Carroll (58.73× the country average). Demographically, the Barona Casino audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Barona Casino fans

Demographic split for Barona Casino audience in United States
MetricValue
Female45.0%
Male55.0%
Average age45.3
Estimated audience size444,997

Audience persona

The typical Barona Casino fan in United States is balanced, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Barona Casino in United States
RegionReachAffinity
California333,74826.95×
Arizona27,0002.97×
Nevada15,2123.53×
Texas14,9300.39×
Washington9,0921.02×
Florida5,6820.19×
New York5,3920.22×
Oregon4,5850.9×
Illinois3,9000.26×
Colorado3,2000.46×
Hawaii3,1051.62×
Virginia2,9240.27×
Georgia2,8040.2×
Ohio2,3070.17×
North Carolina2,2380.17×
Utah2,0450.51×
Oklahoma2,0200.41×
Michigan1,9860.17×
Minnesota1,9380.3×
Idaho1,8570.83×
Pennsylvania1,7450.12×
New Mexico1,6880.76×
New Jersey1,6630.15×
Massachusetts1,6090.18×
Tennessee1,4840.17×
Indiana1,4780.18×
Missouri1,3500.19×
Louisiana1,2310.21×
Kansas1,1820.34×
Wisconsin1,0070.15×
Alaska1,0031.05×
South Carolina9970.15×
Maryland9930.13×
Mississippi8310.23×
Iowa7620.21×
Kentucky7100.13×
Arkansas6890.19×
Alabama6870.11×
Connecticut5520.12×
West Virginia5480.26×
North Dakota5350.59×
Montana5170.42×
Nebraska5160.23×
South Dakota5100.5×
Rhode Island5090.36×
Maine4720.3×
New Hampshire4520.26×
Wyoming4440.67×
Vermont4290.55×
Delaware3910.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barona Casino audience
BrandAffinityCategory
Kevin Carroll58.73×Movies & TV
Waukesha County, Wisconsin23.03×Travel & Leisure
Alaska1.94×Travel & Leisure
San Pellegrino6.16×Food & Beverages
INQUIRER.net10.47×News
Noodle (Gorillaz)2.66×Music & Radio
Jesse Plemons2.24×Movies & TV
Justice1.85×Politics & Society
Nebraska Cornhuskers football2.28×Sports
American Jewish University18.95×Business & Career
Graham Greene3.54×Literature
Leif Erikson Day7.68×Politics & Society
Nick Jr. (Australia)4.63×Kids & Family
Urban horticulture1.85×Home & Garden
UK garage2.72×Music & Radio
Stracchino14.47×Food & Beverages
Panama1.6×Travel & Leisure
Voltron: Legendary Defender6.77×Movies & TV
Jonathan Davis4.05×Music & Radio
Home staging2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barona Casino audience
TraitClusterScore
IndulgenceJOY1.37
TravellingTHRILL1.28
Need for SecurityCONSERVATISM1.28
Price SensitivityPREMIUM1.22
Urban LifestyleOPEN1.21
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Barona Casino
CountryShare
United States64.7%
Mexico5.6%
United Kingdom4.9%

See Barona Casino audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Barona Casino have in United States?

Barona Casino has an estimated audience of 444,997 people in United States, concentrated in California and Arizona.

What is the gender split and age of Barona Casino fans?

45.0% of Barona Casino fans are female, 55.0% are male, with an average age of 45.3 years.

Which brands do Barona Casino fans like most?

Barona Casino fans show strongest brand affinity for Kevin Carroll (58.73×), Waukesha County, Wisconsin (23.03×), and Alaska (1.94×) over the country average.

Where do Barona Casino fans live in United States?

Barona Casino fans in United States are most concentrated in California (reach 333,748), Arizona (reach 27,000), and Nevada (reach 15,212). These three regions account for the largest share of the active audience.

What other brands do Barona Casino fans also like?

Beyond Barona Casino itself, the audience over-indexes on Waukesha County, Wisconsin (23.03×), Alaska (1.94×), San Pellegrino (6.16×), and INQUIRER.net (10.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barona Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.