Ben Rector Audience in United States
Ben Rector has an estimated audience of 288,354 people in United States. 59.7% are female, 40.3% are male, average age 37.4. Top brand affinities: Autism Awareness, Brittany Snow, Goo Goo Dolls, Diabetes mellitus awareness, Google Flights.
Top brand affinities include Autism Awareness, Brittany Snow, Goo Goo Dolls, with strongest over-indexing on Autism Awareness (11.88× the country average). Demographically, the Ben Rector audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Travelling, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Ben Rector fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 37.4 |
| Estimated audience size | 288,354 |
Audience persona
The typical Ben Rector fan in United States is more female, around 37.4 years old, with strong Travelling tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 11.88× | Health |
| Brittany Snow | 11.61× | Movies & TV |
| Goo Goo Dolls | 25.47× | Music & Radio |
| Diabetes mellitus awareness | 7.85× | Health |
| Google Flights | 6.53× | Travel & Leisure |
| James Blunt | 46.16× | Music & Radio |
| Singer-songwriter | 4.04× | Music & Radio |
| Microblogging | 8.03× | Technology & Electronics |
| Kia Sportage | 18.78× | Cars & Mobility |
| Jason Mraz | 32.61× | Music & Radio |
| Stacey Dash | 16.82× | Fashion & Accessoires |
| Income tax | 8.3× | Business & Career |
| Anna Faris | 9.99× | Movies & TV |
| China Airlines | 22.58× | Travel & Leisure |
| Ben Harper | 25.73× | Music & Radio |
| Hobby Lobby | 2.14× | Home & Garden |
| Sabrina Carpenter | 3.44× | Music & Radio |
| Livemusic | 2.79× | Music & Radio |
| Felicity Jones | 11.7× | Movies & TV |
| Do it yourself (DIY) | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.03 |
| Sustainability | BALANCE | 1.59 |
| Patriotism | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.4 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.5% |
| Canada | 1.9% |
| United Kingdom | 1.5% |
See Ben Rector audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ben Rector. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.