Beneficiary Audience in United States

Beneficiary logo

Beneficiary has an estimated audience of 1,465,074 people in United States. 49.2% are female, 50.8% are male, average age 49.3. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, JDSU, Layne Staley, Kendra Scott, Historic site.

The average Beneficiary fan in United States is 49.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, JDSU, Layne Staley, with strongest over-indexing on Halsey, Oregon (16.42× the country average). Demographically, the Beneficiary audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Beneficiary fans

Demographic split for Beneficiary audience in United States
MetricValue
Female49.2%
Male50.8%
Average age49.3
Estimated audience size1,465,074

Audience persona

The typical Beneficiary fan in United States is balanced, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Beneficiary in United States
RegionReachAffinity
California187,2581.16×
Texas133,8631.06×
Florida101,5261.02×
New York89,7701.1×
Illinois52,6481.08×
Georgia51,2021.13×
Pennsylvania50,2461.02×
North Carolina48,5851.1×
Ohio45,6661.01×
Michigan40,6431.06×
Virginia39,0121.09×
New Jersey35,9860.97×
Tennessee32,9141.12×
Arizona32,5871.09×
Washington28,5640.97×
Massachusetts28,0690.97×
Missouri26,8831.14×
Maryland26,1981.04×
Indiana25,7980.96×
Alabama23,3871.14×
South Carolina22,8251.04×
Louisiana22,6121.2×
Wisconsin21,1120.96×
Colorado20,8800.9×
Minnesota20,4680.98×
Oklahoma18,6551.15×
Kentucky18,3411×
Oregon16,2470.97×
Mississippi16,0341.33×
Arkansas14,2251.18×
Nevada14,1251×
Connecticut13,3830.91×
Kansas11,7041.01×
Iowa11,3590.94×
Utah10,5730.81×
New Mexico7,9151.08×
Hawaii7,3271.16×
West Virginia6,6270.97×
Nebraska6,5880.9×
Idaho6,2510.85×
New Hampshire4,7330.82×
Washington, District of Columbia4,5821.04×
Maine4,3840.84×
Rhode Island4,1620.89×
Delaware3,5260.87×
Montana3,3670.83×
Alaska3,0690.98×
South Dakota2,8230.83×
North Dakota2,6000.86×
Vermont1,8810.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beneficiary audience
BrandAffinityCategory
Halsey, Oregon16.42×Travel & Leisure
JDSU3.93×Business & Career
Layne Staley5.68×Music & Radio
Kendra Scott2.46×Fashion & Accessoires
Historic site3.47×Arts & Culture
Pillow1.75×Home & Garden
University at Albany, SUNY17.8×Business & Career
Noodle (Gorillaz)2.6×Music & Radio
19 Kids and Counting3.29×Movies & TV
Governor of Michigan4.12×Politics & Society
Cam Ward1.86×Sports
Voter registration2.3×Politics & Society
Overboard (film)3.6×Movies & TV
CAC 402.29×Business & Career
Public speaking1.68×Politics & Society
Grinch1.72×Movies & TV
Fairy godmother3.16×Literature
Electrolyte1.99×Health
Hipster3.98×Politics & Society
Goop2.18×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beneficiary audience
TraitClusterScore
Quality AwarenessPREMIUM2.5
Career OrientationPOWER2.33
SustainabilityBALANCE2.22
Family OrientationCONSERVATISM1.97
TravellingTHRILL1.9
PatriotismCONSERVATISM1.89

Worldwide distribution

Worldwide audience distribution share by country for Beneficiary
CountryShare
United States38.8%
United Kingdom15.4%
India10.1%

See Beneficiary audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Beneficiary have in United States?

Beneficiary has an estimated audience of 1,465,074 people in United States, concentrated in California and Texas.

What is the gender split and age of Beneficiary fans?

49.2% of Beneficiary fans are female, 50.8% are male, with an average age of 49.3 years.

Which brands do Beneficiary fans like most?

Beneficiary fans show strongest brand affinity for Halsey, Oregon (16.42×), JDSU (3.93×), and Layne Staley (5.68×) over the country average.

Where do Beneficiary fans live in United States?

Beneficiary fans in United States are most concentrated in California (reach 187,258), Texas (reach 133,863), and Florida (reach 101,526). These three regions account for the largest share of the active audience.

What other brands do Beneficiary fans also like?

Beyond Beneficiary itself, the audience over-indexes on JDSU (3.93×), Layne Staley (5.68×), Kendra Scott (2.46×), and Historic site (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beneficiary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.