BIA Audience in United States
BIA has an estimated audience of 1,036,226 people in United States. 56.5% are female, 43.5% are male, average age 30.5. Top brand affinities: Elsword, Historic site, Combat sport, Mathcore, Harlow.
Top brand affinities include Elsword, Historic site, Combat sport, with strongest over-indexing on Elsword (25.14× the country average). Demographically, the BIA audience skews more female with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of BIA fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 30.5 |
| Estimated audience size | 1,036,226 |
Audience persona
The typical BIA fan in United States is more female, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.14× | Games |
| Historic site | 6.55× | Arts & Culture |
| Combat sport | 2.34× | Sports |
| Mathcore | 10.02× | Music & Radio |
| Harlow | 13.68× | Travel & Leisure |
| Goop | 5.38× | Internet & Social Media |
| Fairy godmother | 6.85× | Literature |
| TV Fanatic | 9.02× | Movies & TV |
| Bank account | 2.06× | Business & Career |
| No Escape (1994 film) | 8.84× | Movies & TV |
| Hipster | 7.52× | Politics & Society |
| Staycation | 2.55× | Home & Garden |
| Grinch | 3.02× | Movies & TV |
| JDSU | 2.22× | Business & Career |
| Governor of Michigan | 5.33× | Politics & Society |
| Joshua Jackson | 3.21× | Movies & TV |
| Regional styles of Mexican music | 1.74× | Music & Radio |
| Vocal harmony | 2.71× | Music & Radio |
| Japanese domestic market | 2.76× | Politics & Society |
| Racing | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Mindfulness | BALANCE | 1.17 |
| Extroversion | THRILL | 1.17 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| Brazil | 11.8% |
| Italy | 5.0% |
See BIA audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for BIA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.