Bichon Frise Audience in United States

Bichon Frise logo

Bichon Frise has an estimated audience of 2,567,519 people in United States. 82.2% are female, 17.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Collectable, Electrolyte, Voter registration, JDSU, Bank account.

The average Bichon Frise fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Collectable, Electrolyte, Voter registration, with strongest over-indexing on Collectable (2.03× the country average). Demographically, the Bichon Frise audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bichon Frise fans

Demographic split for Bichon Frise audience in United States
MetricValue
Female82.2%
Male17.8%
Average age38.0
Estimated audience size2,567,519

Audience persona

The typical Bichon Frise fan in United States is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Bichon Frise in United States
RegionReachAffinity
California312,7991.11×
Texas263,5971.19×
Florida199,7851.15×
New York144,2081.01×
Georgia93,9491.19×
Illinois90,2511.06×
Pennsylvania84,5550.98×
North Carolina83,4321.08×
Ohio79,8181.01×
Virginia73,2041.17×
New Jersey66,7181.02×
Michigan64,1680.96×
Arizona64,1131.22×
Tennessee60,0981.17×
Washington59,0871.15×
Massachusetts50,3501×
Maryland48,8331.11×
Indiana47,1381×
Missouri45,6191.1×
Colorado41,6321.03×
South Carolina39,4311.02×
Alabama38,7491.08×
Wisconsin35,0400.91×
Kentucky34,8041.08×
Louisiana34,0591.03×
Minnesota33,5810.91×
Oklahoma31,2871.1×
Oregon29,7971.01×
Nevada27,6131.11×
Utah25,3201.1×
Connecticut25,2400.98×
Arkansas23,5571.11×
Kansas20,3411.01×
Iowa20,2700.96×
Mississippi20,2140.96×
Idaho13,1401.02×
Nebraska11,6100.9×
West Virginia11,4170.95×
New Mexico10,6890.83×
Hawaii9,2670.84×
New Hampshire8,4530.84×
Maine7,4360.81×
Rhode Island7,3210.9×
Washington, District of Columbia6,8210.88×
Delaware6,5560.93×
Montana5,8190.82×
Alaska5,7801.05×
South Dakota5,3230.9×
North Dakota4,3820.83×
Vermont3,2860.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bichon Frise audience
BrandAffinityCategory
Collectable2.03×Kids & Family
Electrolyte5.82×Health
Voter registration4.52×Politics & Society
JDSU2.76×Business & Career
Bank account2.15×Business & Career
Staycation2.78×Home & Garden
Home equity1.64×Home & Garden
Home staging4.09×Home & Garden
Pantsuit7.51×Fashion & Accessoires
Who Wants to Be a Millionaire?6.78×Movies & TV
Kendra Scott1.68×Fashion & Accessoires
Mackenzie Foy4.32×Fashion & Accessoires
Elsword7.51×Games
Cachorro2.37×Pets & Animals
Halsey, Oregon3.6×Travel & Leisure
Nasal cavity3.56×Health
Ian Bremmer7.51×Politics & Society
Women's empowerment1.63×Politics & Society
Keene, New Hampshire7.51×Travel & Leisure
Corona (band)2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bichon Frise audience
TraitClusterScore
Pet OwnershipJOY1.98
Luxury OrientationPREMIUM1.83
LGBTQ+ IdentityOPEN1.78
TravellingTHRILL1.64
Design AffinityPREMIUM1.6
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Bichon Frise
CountryShare
United States30.1%
Japan26.3%
South Korea5.5%

See Bichon Frise audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bichon Frise have in United States?

Bichon Frise has an estimated audience of 2,567,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Bichon Frise fans?

82.2% of Bichon Frise fans are female, 17.8% are male, with an average age of 38.0 years.

Which brands do Bichon Frise fans like most?

Bichon Frise fans show strongest brand affinity for Collectable (2.03×), Electrolyte (5.82×), and Voter registration (4.52×) over the country average.

Where do Bichon Frise fans live in United States?

Bichon Frise fans in United States are most concentrated in California (reach 312,799), Texas (reach 263,597), and Florida (reach 199,785). These three regions account for the largest share of the active audience.

What other brands do Bichon Frise fans also like?

Beyond Bichon Frise itself, the audience over-indexes on Electrolyte (5.82×), Voter registration (4.52×), JDSU (2.76×), and Bank account (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bichon Frise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.