Rascasse Audience Intelligence

Big Freedia Audience in United States

A data profile of the people who buy, follow and care about Big Freedia in United States — modelled from more than twelve digital signal sources. Big Freedia has an estimated audience of 410,201 people in United States.

#7among Dance in United States#10113among Person in United States#5827in Music & Radio

The average Big Freedia fan in United States is 36.6 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Forest Whitaker, Teyana Taylor, TMZ, with strongest over-indexing on Forest Whitaker (21.95× the country average).

Demographically, the Big Freedia audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Freedia fan in United States is more female, around 36.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Forest Whitaker.

Category: Music & Radio · Type: Person · Subtype: Dance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Freedia profile in United States.

Audience size
410K
in United States
Gender
70.0%♀
30.0% male
Age
36.6
average years
Country rank
#41035
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Freedia fans

70.0% are female, 30.0% are male, average age 36.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Big Freedia audience in United States
MetricValue
Female70.0%
Male30.0%
Average age36.6
Estimated audience size410,201
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Big Freedia audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

88.8%

of the worldwide Big Freedia audience comes from United States.

Worldwide audience distribution share by country for Big Freedia
CountryShare
United States88.8%
United Kingdom3.1%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Freedia audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Freedia fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K7.80×
02Mississippi~10K2.76×
03Alabama~10K2.07×
04Georgia~30K1.74×
05Washington, District of Columbia~3K1.71×
06South Carolina~10K1.51×
07Maryland~10K1.47×
08Vermont~1K1.46×
09North Carolina~20K1.41×
10Arkansas~6K1.40×
11Virginia~10K1.21×
12Delaware~2K1.20×
13Tennessee~10K1.18×
14Texas~50K1.07×
15Rhode Island~2K1.03×
16Michigan~10K0.97×
17Connecticut~5K0.96×
18Missouri~8K0.95×
19New York~30K0.92×
20Oklahoma~5K0.91×
21Illinois~10K0.89×
22Ohio~10K0.89×
23Pennsylvania~10K0.87×
24Florida~30K0.84×
25New Jersey~10K0.83×
26Alaska<1K0.79×
27Indiana~7K0.77×
28North Dakota<1K0.77×
29Massachusetts~7K0.76×
30Kentucky~5K0.76×
31South Dakota<1K0.76×
32Nevada~4K0.74×
33Kansas~3K0.72×
34Montana<1K0.72×
35Oregon~4K0.70×
36West Virginia~2K0.70×
37Maine~1K0.68×
38Nebraska~2K0.66×
39New Hampshire~1K0.66×
40Wisconsin~5K0.65×
41Hawaii~1K0.65×
42Idaho~2K0.63×
43New Mexico~2K0.63×
44California~30K0.61×
45Arizona~6K0.59×
46Iowa~2K0.59×
47Washington~6K0.58×
48Colorado~5K0.58×
49Minnesota~4K0.56×
50Utah~2K0.50×
Fig. 06

Affinity by region

Affinity by region — Big Freedia, United States
0.50×1.00×7.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Freedia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Freedia audience
#·InterestCategoryAffinity×
01Forest WhitakerMovies & TV21.95×
02Kelly RowlandMusic & Radio15.64×
03AkonMusic & Radio15.30×
04Queen LatifahMusic & Radio13.46×
05Lil DuvalMovies & TV12.02×
06Regina KingMovies & TV11.80×
07Teyana TaylorMovies & TV9.32×
08Russell WilsonSports7.94×
09MelaninBeauty & Wellness7.20×
10ShellfishFood & Beverages6.05×
11TMZInternet & Social Media3.95×
12Discount storesShopping3.64×
13Pizza HutFood & Beverages3.13×
14FedExBusiness & Career3.01×
15Shopping mallsShopping2.78×
16Domino's PizzaFood & Beverages2.64×
17Mortgage loansBusiness & Career2.58×
18TV talkshowsMovies & TV2.56×
19McDonald'sFood & Beverages2.49×
20SubwayFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Freedia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Freedia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
Urban LifestyleOPEN1.66×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Freedia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Freedia have in United States?

Big Freedia has an estimated audience of 410,201 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of Big Freedia fans?

70.0% of Big Freedia fans are female, 30.0% are male, with an average age of 36.6 years.

03

Which brands do Big Freedia fans like most?

Big Freedia fans show strongest brand affinity for Forest Whitaker (21.95×), Teyana Taylor (9.32×), and TMZ (3.95×) over the country average.

04

Where do Big Freedia fans live in United States?

Big Freedia fans in United States are most concentrated in Louisiana (reach ~50K), Texas (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Big Freedia fans also like?

Beyond Big Freedia itself, the audience over-indexes on Teyana Taylor (9.32×), TMZ (3.95×), Queen Latifah (13.46×), and Pizza Hut (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dance audiences in United States

See Big Freedia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Freedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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