Big Freedia Audience in United States
Big Freedia has an estimated audience of 497,426 people in United States. 70.0% are female, 30.0% are male, average age 36.6. Top regions: Texas, Louisiana, California. Top brand affinities: Google Photos, No Escape (1994 film), Litter box, Harlow, Guy Fieri.
The average Big Freedia fan in United States is 36.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Google Photos, No Escape (1994 film), Litter box, with strongest over-indexing on Google Photos (3.64× the country average). Demographically, the Big Freedia audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Dance
Demographics of Big Freedia fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 36.6 |
| Estimated audience size | 497,426 |
Audience persona
The typical Big Freedia fan in United States is more female, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Google Photos.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 49,860 | 1.17× |
| Louisiana | 47,813 | 7.45× |
| California | 32,314 | 0.59× |
| Florida | 30,220 | 0.9× |
| Georgia | 28,582 | 1.87× |
| New York | 25,111 | 0.9× |
| North Carolina | 23,095 | 1.54× |
| Illinois | 16,160 | 0.98× |
| Alabama | 15,787 | 2.27× |
| Virginia | 15,063 | 1.24× |
| Pennsylvania | 14,505 | 0.87× |
| Michigan | 14,001 | 1.08× |
| Ohio | 13,400 | 0.87× |
| Maryland | 12,729 | 1.49× |
| South Carolina | 12,196 | 1.63× |
| Tennessee | 11,990 | 1.2× |
| New Jersey | 11,715 | 0.93× |
| Mississippi | 11,562 | 2.82× |
| Missouri | 7,922 | 0.99× |
| Indiana | 7,098 | 0.78× |
| Massachusetts | 7,077 | 0.72× |
| Arkansas | 6,476 | 1.58× |
| Oklahoma | 5,503 | 1× |
| Arizona | 5,262 | 0.52× |
| Washington | 4,897 | 0.49× |
| Kentucky | 4,509 | 0.72× |
| Wisconsin | 4,503 | 0.6× |
| Connecticut | 4,103 | 0.82× |
| Colorado | 4,047 | 0.52× |
| Oregon | 3,574 | 0.63× |
| Minnesota | 3,538 | 0.5× |
| Nevada | 3,522 | 0.73× |
| Kansas | 2,711 | 0.69× |
| Washington, District of Columbia | 2,481 | 1.66× |
| Delaware | 1,740 | 1.27× |
| Iowa | 1,654 | 0.4× |
| Vermont | 1,602 | 1.83× |
| Nebraska | 1,174 | 0.47× |
| West Virginia | 1,073 | 0.46× |
| New Mexico | 950 | 0.38× |
| Utah | 910 | 0.2× |
| Rhode Island | 883 | 0.56× |
| Hawaii | 816 | 0.38× |
| New Hampshire | 660 | 0.34× |
| Maine | 618 | 0.35× |
| Idaho | 558 | 0.22× |
| Alaska | 517 | 0.49× |
| Montana | 343 | 0.25× |
| North Dakota | 268 | 0.26× |
| South Dakota | 265 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Photos | 3.64× | Technology & Electronics |
| No Escape (1994 film) | 13.31× | Movies & TV |
| Litter box | 2.44× | Pets & Animals |
| Harlow | 13.55× | Travel & Leisure |
| Guy Fieri | 4.33× | Movies & TV |
| Goop | 5.57× | Internet & Social Media |
| Alaskan Husky | 16.05× | Pets & Animals |
| Hipster | 8.83× | Politics & Society |
| TV Fanatic | 9.7× | Movies & TV |
| Governor of Michigan | 6.7× | Politics & Society |
| Grinch | 3.44× | Movies & TV |
| Buying a House | 5.2× | Home & Garden |
| Historic site | 2.89× | Arts & Culture |
| Nebraska Cornhuskers football | 2.35× | Sports |
| Hibachi | 5.02× | Food & Beverages |
| Mortgage insurance | 2.63× | Business & Career |
| charvel guitars | 17.98× | Music & Radio |
| Charlamagne Tha God | 5.47× | Movies & TV |
| Hickok45 | 9.93× | Internet & Social Media |
| On the Border Mexican Grill & Cantina | 3.88× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.51 |
| Indulgence | JOY | 1.31 |
| Community Orientation | OPEN | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.6% |
| United Kingdom | 2.8% |
| Canada | 2.0% |
See Big Freedia audiences in other countries
More Dance audiences in United States
- Signature (dance group) (1,717,557)
- Donna Summer (1,367,595)
- Peaches (musician) (1,320,928)
- Burial (musician) (1,172,250)
- Burial (1,011,273)
Frequently asked questions
How many fans does Big Freedia have in United States?
Big Freedia has an estimated audience of 497,426 people in United States, concentrated in Texas and Louisiana.
What is the gender split and age of Big Freedia fans?
70.0% of Big Freedia fans are female, 30.0% are male, with an average age of 36.6 years.
Which brands do Big Freedia fans like most?
Big Freedia fans show strongest brand affinity for Google Photos (3.64×), No Escape (1994 film) (13.31×), and Litter box (2.44×) over the country average.
Where do Big Freedia fans live in United States?
Big Freedia fans in United States are most concentrated in Texas (reach 49,860), Louisiana (reach 47,813), and California (reach 32,314). These three regions account for the largest share of the active audience.
What other brands do Big Freedia fans also like?
Beyond Big Freedia itself, the audience over-indexes on No Escape (1994 film) (13.31×), Litter box (2.44×), Harlow (13.55×), and Guy Fieri (4.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Big Freedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.