Bonanza, Oregon Audience in United States

Bonanza, Oregon logo

Bonanza, Oregon has an estimated audience of 441,836 people in United States. 64.6% are female, 35.4% are male, average age 45.1. Top regions: Oregon, California, Washington. Top brand affinities: ARCO, Acoustic music, Overtone, Brittney Griner, Arutz Sheva.

The average Bonanza, Oregon fan in United States is 45.1 years old, more female, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Washington. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Bonanza, Oregon audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Bonanza, Oregon fans

Demographic split for Bonanza, Oregon audience in United States
MetricValue
Female64.6%
Male35.4%
Average age45.1
Estimated audience size441,836

Audience persona

The typical Bonanza, Oregon fan in United States is more female, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Bonanza, Oregon in United States
RegionReachAffinity
Oregon120,11023.72×
California37,9070.78×
Washington21,1842.39×
Idaho8,3593.77×
Texas7,0320.19×
Arizona5,7610.64×
Nevada4,6351.08×
Florida3,9380.13×
Utah3,4110.86×
Colorado3,1690.46×
North Carolina2,2550.17×
Illinois2,2070.15×
New York2,1770.09×
Ohio2,0910.15×
Montana1,9691.61×
Georgia1,9280.14×
Missouri1,8630.26×
Pennsylvania1,6180.11×
Tennessee1,5560.18×
Oklahoma1,4290.29×
Virginia1,4120.13×
Indiana1,3380.17×
Mississippi1,3160.36×
South Carolina1,2880.19×
Alaska1,2651.34×
Louisiana1,1700.21×
Arkansas1,1690.32×
Michigan1,1570.1×
Rhode Island1,1520.82×
Kentucky1,1250.2×
New Mexico1,0900.49×
Alabama1,0890.18×
West Virginia1,0860.53×
Wisconsin1,0740.16×
Hawaii1,0380.55×
Iowa1,0320.28×
Minnesota1,0280.16×
Kansas1,0030.29×
Massachusetts9490.11×
South Dakota9330.91×
New Jersey9110.08×
North Dakota9081×
New Hampshire8950.51×
Wyoming8791.34×
Nebraska8760.4×
Connecticut8750.2×
Maine8640.55×
Vermont8501.1×
Maryland8430.11×
Delaware7740.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonanza, Oregon audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Chili con carne1.8×Food & Beverages
Dubuque, Iowa2.93×Travel & Leisure
Leprechaun2.11×Literature
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.18×Movies & TV
Hypothec1.85×Business & Career
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2.03×Movies & TV
Cadena SER1.91×Music & Radio
Little Italy1.87×Travel & Leisure
Ephraim2.05×
Catania1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonanza, Oregon audience
TraitClusterScore
Design AffinityPREMIUM1.82
Family OrientationCONSERVATISM1.66
Risk AppetiteTHRILL1.63
Early Adopter MentalityPOWER1.45
ExtroversionTHRILL1.43
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Bonanza, Oregon
CountryShare
United States42.3%
United Kingdom15.4%
Malaysia13.3%

See Bonanza, Oregon audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bonanza, Oregon have in United States?

Bonanza, Oregon has an estimated audience of 441,836 people in United States, concentrated in Oregon and California.

What is the gender split and age of Bonanza, Oregon fans?

64.6% of Bonanza, Oregon fans are female, 35.4% are male, with an average age of 45.1 years.

Which brands do Bonanza, Oregon fans like most?

Bonanza, Oregon fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Bonanza, Oregon fans live in United States?

Bonanza, Oregon fans in United States are most concentrated in Oregon (reach 120,110), California (reach 37,907), and Washington (reach 21,184). These three regions account for the largest share of the active audience.

What other brands do Bonanza, Oregon fans also like?

Beyond Bonanza, Oregon itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Brittney Griner (2.24×), and Arutz Sheva (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonanza, Oregon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.