Booker T (wrestler) Audience in United States

Booker T (wrestler) has an estimated audience of 710,522 people in United States. 21.6% are female, 78.4% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Bret Hart, Autism Awareness, Diabetes mellitus awareness, Aaron Rodgers, Matt Hardy.

The average Booker T (wrestler) fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bret Hart, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Bret Hart (90.02× the country average). Demographically, the Booker T (wrestler) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Wrestling

Demographics of Booker T (wrestler) fans

Demographic split for Booker T (wrestler) audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.6
Estimated audience size710,522

Audience persona

The typical Booker T (wrestler) fan in United States is more male, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Bret Hart.

Top regions in United States

Top regions ranked by reach for Booker T (wrestler) in United States
RegionReachAffinity
Texas89,2991.46×
California73,9670.95×
Florida53,2561.11×
New York48,2811.22×
Georgia30,2291.38×
Pennsylvania28,2381.18×
North Carolina26,9271.26×
Illinois26,8111.13×
Ohio24,7451.13×
Michigan20,3871.1×
New Jersey20,1861.12×
Virginia20,0031.16×
Tennessee17,8801.25×
Alabama15,1261.52×
Maryland14,9941.23×
Louisiana14,8991.63×
Indiana14,4001.11×
South Carolina13,5371.27×
Missouri13,3731.17×
Arizona13,0650.9×
Massachusetts12,8720.92×
Kentucky11,1111.25×
Washington10,8880.76×
Oklahoma10,6301.35×
Wisconsin9,7650.91×
Mississippi9,6471.65×
Minnesota8,5840.84×
Colorado7,8340.7×
Arkansas7,7121.32×
Connecticut7,5181.05×
Nevada7,2611.06×
Oregon5,5360.68×
Kansas5,1450.92×
Iowa5,1100.87×
West Virginia3,7901.15×
Utah3,3560.53×
Nebraska2,9660.83×
New Mexico2,7900.78×
Washington, District of Columbia2,1991.03×
Rhode Island2,0970.93×
Hawaii2,0860.68×
Idaho2,0660.58×
Delaware2,0611.05×
New Hampshire2,0430.73×
Maine1,8350.72×
North Dakota1,0600.73×
South Dakota1,0030.61×
Montana9670.49×
Alaska9240.61×
Vermont6470.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Booker T (wrestler) audience
BrandAffinityCategory
Bret Hart90.02×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Aaron Rodgers9.6×Sports
Matt Hardy57.11×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Brock Lesnar19.57×Sports
Jeff Hardy24.53×Sports
Income tax13.19×Business & Career
Hulk Hogan19.65×Sports
Alexa Bliss23.95×Sports
Rey Mysterio21.39×Sports
Iowa Hawkeyes wrestling48.94×Sports
TNT (TV channel)17.9×Movies & TV
Kia Sportage19.77×Cars & Mobility
Vince McMahon14.06×Sports
Capital One3.56×Business & Career
Google Maps3.47×Internet & Social Media
Bruce Willis6.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Booker T (wrestler) audience
TraitClusterScore
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.24
Career OrientationPOWER1.2
Need for SecurityCONSERVATISM1.17
IndulgenceJOY1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Booker T (wrestler)
CountryShare
United States60.9%
United Kingdom7.3%
Canada4.7%

See Booker T (wrestler) audiences in other countries

More Wrestling audiences in United States

Frequently asked questions

How many fans does Booker T (wrestler) have in United States?

Booker T (wrestler) has an estimated audience of 710,522 people in United States, concentrated in Texas and California.

What is the gender split and age of Booker T (wrestler) fans?

21.6% of Booker T (wrestler) fans are female, 78.4% are male, with an average age of 37.6 years.

Which brands do Booker T (wrestler) fans like most?

Booker T (wrestler) fans show strongest brand affinity for Bret Hart (90.02×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Booker T (wrestler) fans live in United States?

Booker T (wrestler) fans in United States are most concentrated in Texas (reach 89,299), California (reach 73,967), and Florida (reach 53,256). These three regions account for the largest share of the active audience.

What other brands do Booker T (wrestler) fans also like?

Beyond Booker T (wrestler) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Aaron Rodgers (9.6×), and Matt Hardy (57.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Booker T (wrestler). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.