Bradford Exchange Audience in United States

Bradford Exchange logo

Bradford Exchange has an estimated audience of 3,505,512 people in United States. 62.0% are female, 38.0% are male, average age 49.1. Top regions: Texas, Florida, California. Top brand affinities: Israel, Jeep Wagoneer, Whataburger, Pillow, Home staging.

The average Bradford Exchange fan in United States is 49.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Israel, Jeep Wagoneer, Whataburger, with strongest over-indexing on Israel (4.46× the country average). Demographically, the Bradford Exchange audience skews more female with an average age of 49.1, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Bradford Exchange fans

Demographic split for Bradford Exchange audience in United States
MetricValue
Female62.0%
Male38.0%
Average age49.1
Estimated audience size3,505,512

Audience persona

The typical Bradford Exchange fan in United States is more female, around 49.1 years old, with strong Individualism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Bradford Exchange in United States
RegionReachAffinity
Texas231,1520.77×
Florida206,6290.87×
California190,5790.49×
Pennsylvania173,4701.47×
Ohio154,6061.43×
New York147,5600.75×
Illinois115,4860.99×
Michigan103,6661.13×
North Carolina101,5660.96×
Indiana91,2921.43×
Tennessee86,7661.23×
Georgia80,5940.75×
Virginia77,4630.91×
New Jersey73,6120.83×
Missouri73,4921.3×
Kentucky68,3131.55×
Arizona63,3580.89×
Wisconsin55,2471.05×
South Carolina55,2271.05×
Alabama53,8971.1×
Maryland46,1670.77×
Louisiana45,5701.01×
Colorado44,4720.8×
Washington44,0500.63×
Oklahoma43,7431.12×
Massachusetts43,4470.63×
West Virginia37,8822.32×
Minnesota36,3610.72×
Arkansas32,6231.13×
Kansas31,7711.15×
Iowa31,1661.08×
Mississippi30,6921.06×
Nevada28,7930.85×
Oregon26,3020.65×
Connecticut25,3450.72×
New Mexico21,4351.22×
Utah20,5370.65×
Nebraska19,2381.09×
Idaho16,4570.94×
New Hampshire15,1351.1×
Maine15,0011.19×
Montana11,6491.2×
Delaware10,9061.13×
Rhode Island9,6640.87×
South Dakota8,6981.07×
Wyoming8,2551.59×
North Dakota7,8241.09×
Alaska5,9360.79×
Hawaii5,3570.36×
Vermont5,2200.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bradford Exchange audience
BrandAffinityCategory
Israel4.46×Travel & Leisure
Jeep Wagoneer6.26×Cars & Mobility
Whataburger1.54×Food & Beverages
Pillow1.75×Home & Garden
Home staging3.65×Home & Garden
JamBase5.8×Music & Radio
Insulin index6.74×Health
Nebraska Cornhuskers football1.67×Sports
Jezebel (film)2.93×Movies & TV
Jack White2×Movies & TV
Strategic human resource planning3.71×Business & Career
Takers3.7×Movies & TV
Infiniti QX566.74×Cars & Mobility
Hayward, California4.16×Travel & Leisure
Canon (music)6.88×Music & Radio
Kodiak, Alaska3.08×Travel & Leisure
Jeep Grand Cherokee (WJ)2.2×Cars & Mobility
Captain America (1990 film)1.57×Movies & TV
Nancy Cartwright3.78×Movies & TV
Iron Man (film)1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bradford Exchange audience
TraitClusterScore
IndividualismJOY1.34
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.22
Price SensitivityPREMIUM1.22
CreativityOPEN1.13
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Bradford Exchange
CountryShare
United States79.8%
United Kingdom8.2%
Australia4.6%

See Bradford Exchange audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bradford Exchange have in United States?

Bradford Exchange has an estimated audience of 3,505,512 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Bradford Exchange fans?

62.0% of Bradford Exchange fans are female, 38.0% are male, with an average age of 49.1 years.

Which brands do Bradford Exchange fans like most?

Bradford Exchange fans show strongest brand affinity for Israel (4.46×), Jeep Wagoneer (6.26×), and Whataburger (1.54×) over the country average.

Where do Bradford Exchange fans live in United States?

Bradford Exchange fans in United States are most concentrated in Texas (reach 231,152), Florida (reach 206,629), and California (reach 190,579). These three regions account for the largest share of the active audience.

What other brands do Bradford Exchange fans also like?

Beyond Bradford Exchange itself, the audience over-indexes on Jeep Wagoneer (6.26×), Whataburger (1.54×), Pillow (1.75×), and Home staging (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bradford Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.