Brantley Gilbert Audience in United States

Brantley Gilbert logo

Brantley Gilbert has an estimated audience of 1,597,162 people in United States. 56.0% are female, 44.0% are male, average age 40.7. Top regions: Georgia, Ohio, Florida. Top brand affinities: Kia Sportage, The Wizard of Oz, Kid Rock, Chris Stapleton, Kane Brown.

The average Brantley Gilbert fan in United States is 40.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Ohio, Florida. Top brand affinities include Kia Sportage, The Wizard of Oz, Kid Rock, with strongest over-indexing on Kia Sportage (21.52× the country average). Demographically, the Brantley Gilbert audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Brantley Gilbert fans

Demographic split for Brantley Gilbert audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.7
Estimated audience size1,597,162

Audience persona

The typical Brantley Gilbert fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Brantley Gilbert in United States
RegionReachAffinity
Georgia70,4071.43×
Ohio67,4301.37×
Florida66,0590.61×
Texas61,7850.45×
Tennessee57,8481.81×
Pennsylvania57,6261.07×
California54,4060.31×
North Carolina48,6531.01×
New York43,3610.49×
Illinois40,6050.76×
Virginia38,3160.98×
Kentucky36,4291.82×
Indiana33,7081.16×
Missouri32,8581.28×
South Carolina32,5611.36×
Michigan32,0910.77×
Alabama30,6001.37×
Iowa26,8692.04×
Mississippi26,5742.02×
Washington25,6180.8×
Wisconsin24,8491.03×
Massachusetts22,6880.72×
Minnesota22,4180.98×
Louisiana21,5471.05×
Arizona21,0120.64×
Oklahoma20,2011.14×
Arkansas18,4761.4×
West Virginia16,0242.15×
Kansas12,9511.03×
Maryland12,7510.46×
Colorado12,6600.5×
New Jersey11,7880.29×
Connecticut11,6510.73×
Maine10,5801.85×
Nebraska9,6101.2×
Idaho9,4361.18×
Oregon8,9270.49×
Nevada8,2220.53×
Montana7,4261.68×
New Hampshire6,9751.11×
Utah6,7770.47×
South Dakota4,8831.32×
Delaware4,5531.03×
North Dakota4,3861.34×
New Mexico4,0480.51×
Rhode Island3,0550.6×
Vermont3,0041.07×
Wyoming1,9770.84×
Washington, District of Columbia1,3130.27×
Alaska1,1540.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brantley Gilbert audience
BrandAffinityCategory
Kia Sportage21.52×Cars & Mobility
The Wizard of Oz14.06×Movies & TV
Kid Rock8.05×Music & Radio
Chris Stapleton9.08×Music & Radio
Kane Brown12.06×Music & Radio
Hobby Lobby2.29×Home & Garden
Gene Simmons9.41×Music & Radio
Honda HR-V14.35×Cars & Mobility
Willie Nelson5.6×Music & Radio
Garth Brooks9.71×Music & Radio
Fox News Channel1.52×Movies & TV
Tractor Supply Company3.31×Shopping
Alan Jackson7.06×Music & Radio
Jason Aldean8.33×Music & Radio
Houston Astros4.02×Sports
Chick-fil-A1.85×Food & Beverages
Judy Garland6.46×Movies & TV
Pre-school playgroup15.55×Kids & Family
Kacey Musgraves9.97×Music & Radio
Kelsea Ballerini7.77×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brantley Gilbert audience
TraitClusterScore
ExtroversionTHRILL1.55
Community OrientationOPEN1.15
PatriotismCONSERVATISM1.14
Family OrientationCONSERVATISM1.13
TraditionCONSERVATISM1.07
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Brantley Gilbert
CountryShare
United States93.0%
Canada2.9%
United Kingdom1.0%

See Brantley Gilbert audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Brantley Gilbert have in United States?

Brantley Gilbert has an estimated audience of 1,597,162 people in United States, concentrated in Georgia and Ohio.

What is the gender split and age of Brantley Gilbert fans?

56.0% of Brantley Gilbert fans are female, 44.0% are male, with an average age of 40.7 years.

Which brands do Brantley Gilbert fans like most?

Brantley Gilbert fans show strongest brand affinity for Kia Sportage (21.52×), The Wizard of Oz (14.06×), and Kid Rock (8.05×) over the country average.

Where do Brantley Gilbert fans live in United States?

Brantley Gilbert fans in United States are most concentrated in Georgia (reach 70,407), Ohio (reach 67,430), and Florida (reach 66,059). These three regions account for the largest share of the active audience.

What other brands do Brantley Gilbert fans also like?

Beyond Brantley Gilbert itself, the audience over-indexes on The Wizard of Oz (14.06×), Kid Rock (8.05×), Chris Stapleton (9.08×), and Kane Brown (12.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brantley Gilbert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.